Category: Social Media Marketing

From timing, voice and tone to platform, graphics and more, there are a variety of social media techniques you can employ at your company. We can help spread your brand’s digital presence and represent yourself better online to improve your company reputation and help you engage with followers.

How to Budget for Facebook Ads That Work

Facebook is the most popular social media platform in the world, with over 2.7 billion active users every day. When done the right way, advertising your local business on Facebook can quickly grow your audience and increase revenue. In this article, we’ll teach you how Facebook ads work and how …
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Demand Generation vs. Lead Generation in Marketing – How Are They Different?

Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a better mousetrap will not cause the world to beat a path to your door. Today’s world is filled with marketing noise and competition. If you have a service …
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5 Ways to Reduce Your Facebook CPL

If you’re a business advertising through social media, you know how important it is to closely monitor the performance of your account. Savvy business owners and managers know that you must set marketing KPIs and adjust your campaigns based on their performance. Learning how to generate leads or how to …
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How Much Should I Spend on Marketing? – Creating a Marketing Budget

Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
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How to Increase Facebook Followers for Business Pages

In the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …
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How to Build a Digital Content Strategy That Dominates Your Industry

Now more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …
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Social Media Tips for Small Businesses During COVID-19

The Do’s and Don’ts to Follow As COVID-19 continues to spread, the world today looks a lot different than it did just a few weeks ago. As we all learn to adjust to our new normal, businesses must shift their marketing efforts to reflect the changing environment around them. Social …
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Social Media for Manufacturers – How to Get B2B Social Media Marketing Results

Social media marketing for B2B may be less straightforward than B2C marketing, but it’s just as important in building your brand and business. In this blog post, we’ll walk you through which platforms you need to be on as a manufacturer, why it’s an important part of marketing for manufacturing …
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So, Let’s Talk About the Peloton & Aviation Ads

If you haven’t seen the Peloton holiday ad yet (are you living under a rock?) we’ll give you a quick brief. The ad, titled “The Gift That Gives Back” shows a husband gifting his slim wife a $2,000+ Peloton stationary bike for Christmas. It then shows a sequence of different …
Read more >: So, Let’s Talk About the Peloton & Aviation Ads