Category: Search Engine Marketing (SEO)

Search engine marketing (SEM) is more important than ever. If you’re not optimizing your website pages and blog posts for search engines like Google, you’re not maximizing your marketing potential. We’ll give you SEO-related tips, tricks and advice in this section of our blog.

How Much Should I Spend on Marketing? – Creating a Marketing Budget

Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
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SEO vs. Adwords

Search Engine Marketing as it relates to Google often centers around 2 different strategies – organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Google Ads. They are distinctly different, involving different tactics and marketing KPIs. For the inexperienced digital marketer, these two digital marketing strategies can ultimately cannibalize one another. …
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How to Target the Ideal Audience in Google Ads

Google Ads audiences can be a complex topic to understand. Each available audience type and its function differs depending on the type of campaign that you run. Finding the right audience to target can help you reduce ad spend, increase your ad conversion rate, and ultimately increase your company’s revenue. …
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How to Choose a Good Web Design Company – 4 Questions to Ask

An effective business website is critical for a positive first impression – make sure it’s well-designed and functional. Not only should it be attractive, but it should also be easy for people to find out more information about your business. Learning how to choose a web design company that builds …
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How to Increase Facebook Followers for Business Pages

In the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …
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How to Build a Digital Content Strategy That Dominates Your Industry

Now more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …
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4 Examples of How to Search a Website for a Specific Word

If you’re a marketer at an agency or on an in-house marketing team, at one point or another you will need to search within a website for a specific word. Depending on your technical ability, you may not know where to start. Why You May Need to Search a Site …
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How to Redesign Your Website Without Losing SEO

For digital marketers, strategists, and search engine optimization (SEO) professionals, prioritizing website redesign SEO seems like a no-brainer. However, many graphic designers, developers, or account managers may not fully understand the relationship between SEO and website redesigns. Whether site redesign SEO is new to you, or you’re a seasoned vet …
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How to Create Responsive Display Ads for Google Display Network that Perform

Display ads are an incredible way to capture the attention of your audience in a visually appealing way, increasing visibility and maximizing exposure. As Google boasts, you can reach 90% of Internet users worldwide through the Google Display Network. You can use display ads to increase brand awareness to those …
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