The Marion Blog

January 10, 2017

SEO vs. Adwords

SEO vs. Adwords

Your website is probably your most valuable marketing tool.  Regardless of whether you’re operating an online business or a brick and mortar store, being found online by potential customers is one of the most productive ways to fill your sales funnel.  There are many approaches to getting people to your website, but the channel with the most potential to drive large numbers of visitors are search engines like Google.

There are ultimately two approaches to getting people who are searching on search engines to land on your website –

how to run an online marketing campaign