Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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How Much Should I Spend on Marketing? – Creating a Marketing Budget
Read more >: How Much Should I Spend on Marketing? – Creating a Marketing BudgetNot having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
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SEO vs. Adwords
Read more >: SEO vs. AdwordsSearch Engine Marketing as it relates to Google often centers around 2 different strategies – organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Google Ads. They are distinctly different, involving different tactics and marketing KPIs. For the inexperienced digital marketer, these two digital marketing strategies can ultimately cannibalize one another. …
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How to Target the Ideal Audience in Google Ads
Read more >: How to Target the Ideal Audience in Google AdsGoogle Ads audiences can be a complex topic to understand. Each available audience type and its function differs depending on the type of campaign that you run. Finding the right audience to target can help you reduce ad spend, increase your ad conversion rate, and ultimately increase your company’s revenue. …
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How to Choose a Good Web Design Company – 4 Questions to Ask
Read more >: How to Choose a Good Web Design Company – 4 Questions to AskAn effective business website is critical for a positive first impression – make sure it’s well-designed and functional. Not only should it be attractive, but it should also be easy for people to find out more information about your business. Learning how to choose a web design company that builds …
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How to Increase Facebook Followers for Business Pages
Read more >: How to Increase Facebook Followers for Business PagesIn the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …
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Main Differences Between UX Design and Web Design
Read more >: Main Differences Between UX Design and Web DesignEveryone appreciates websites that perform adequately and efficiently with ease and reliability. All too frequently, good function and performance take a back seat to visual appeal when it comes to website design. When websites don’t function as anticipated, the lack of forethought regarding user experience can leave users disappointed. When …
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How to Build a Digital Content Strategy That Dominates Your Industry
Read more >: How to Build a Digital Content Strategy That Dominates Your IndustryNow more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …
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4 Examples of How to Search a Website for a Specific Word
Read more >: 4 Examples of How to Search a Website for a Specific WordIf you’re a marketer at an agency or on an in-house marketing team, at one point or another you will need to search within a website for a specific word. Depending on your technical ability, you may not know where to start. Why You May Need to Search a Site …
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How to Market as Businesses Reopen During COVID-19
Read more >: How to Market as Businesses Reopen During COVID-19Over the past few months, life has looked different for everyone, and businesses have been left to figure out how to quickly navigate to an ever-changing “new normal.” As states and cities around the U.S. begin to reopen, marketers must turn their attention to how they can appropriately start back …
