Category: Digital Marketing

Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!

So, Your Marketing Budget has Been Cut – Now What?

It’s clear the COVID-19 pandemic has affected nearly every business across the globe. In MARION’s headquarter city of Houston, TX, over 90% of small businesses have lost revenue due to the pandemic. In times of economic hardship, marketing is usually one of the first departments to get its budget sliced. …
Read more >: So, Your Marketing Budget has Been Cut – Now What?
MARION Integrated Marketing Announces Partnership with SELLect Sales Development

Houston, TX — 09/29/2020 –MARION Integrated Marketing, a Texas marketing agency, and SELLect Sales Development, an Austin-based sales training and development company, today announced that MARION has become a licensee of the SELLect Sales Methodology and its marketing agency of record (AOR).Licensing SELLect’s curriculum for sales training will allow MARION …
Read more >: MARION Integrated Marketing Announces Partnership with SELLect Sales Development
How to Make a High-Converting Landing Page [With 3 Examples!]

As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task. You …
Read more >: How to Make a High-Converting Landing Page [With 3 Examples!]
Why Is My Website Not Showing Up on Google? – How to Get on Google

A website not showing up in Google can be a MAJOR problem. However, MARION offers SEO services, so taking our word for it would be like asking a barber if you need a haircut. Instead, consider the following stats. B2B researchers conduct an average of 12 online searches before engaging …
Read more >: Why Is My Website Not Showing Up on Google? – How to Get on Google
The Google Search Terms Report Is Being Weakened

As a paying customer in any situation, you like to know what you’re getting. Unfortunately, an upcoming change to Google Ads that limits advertiser access to search term data will be breaking that unspoken contract under the guise of “privacy.” But first, let’s make sure you understand what search terms …
Read more >: The Google Search Terms Report Is Being Weakened
5 Ways to Reduce Your Facebook CPL

If you’re a business advertising through social media, you know how important it is to closely monitor the performance of your account. Savvy business owners and managers know that you must set marketing KPIs and adjust your campaigns based on their performance. Learning how to generate leads or how to …
Read more >: 5 Ways to Reduce Your Facebook CPL
How Much Should I Spend on Marketing? – Creating a Marketing Budget

Not having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
Read more >: How Much Should I Spend on Marketing? – Creating a Marketing Budget
SEO vs. Adwords

Search Engine Marketing as it relates to Google often centers around 2 different strategies – organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Google Ads. They are distinctly different, involving different tactics and marketing KPIs. For the inexperienced digital marketer, these two digital marketing strategies can ultimately cannibalize one another. …
Read more >: SEO vs. Adwords
How to Target the Ideal Audience in Google Ads

Google Ads audiences can be a complex topic to understand. Each available audience type and its function differs depending on the type of campaign that you run. Finding the right audience to target can help you reduce ad spend, increase your ad conversion rate, and ultimately increase your company’s revenue. …
Read more >: How to Target the Ideal Audience in Google Ads