Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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Going to Gutenberg
Read more >: Going to Gutenberg(Please visit this post as it was originally composed using the Gutenberg editor.) I just about lost it the first time I had to edit something with Gutenberg … because I’m busy and I have to get work done on time. Just like you. So, instead of using Gutenberg, I …
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12 Bad Website Design Mistakes & How to Avoid Them Today!
Read more >: 12 Bad Website Design Mistakes & How to Avoid Them Today!It can’t be said enough – in 2019 and beyond your website can make or break your business. Many small business owners try to save money by designing their own websites, but even those with the best intentions are prone to make a few web design mistakes here and there. …
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16 Mobile Marketing Statistics to Help Improve Your Digital Marketing
Read more >: 16 Mobile Marketing Statistics to Help Improve Your Digital MarketingIf you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
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Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?
Read more >: Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
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What Makes a Good Website? – Effective Business Website Design
Read more >: What Makes a Good Website? – Effective Business Website DesignYour website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
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School Marketing Ideas for Private & Charter Schools
Read more >: School Marketing Ideas for Private & Charter SchoolsSchools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
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Say Cheese to Video Marketing
Read more >: Say Cheese to Video MarketingWhy Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …
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WordPress Editing Tips, Part 2: Images
Read more >: WordPress Editing Tips, Part 2: ImagesYou have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …
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Conversion Rate Optimization: Get More Goal Completions
Read more >: Conversion Rate Optimization: Get More Goal CompletionsWhat is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
