What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
Digital Marketing Articles
Are Social Signals a Secret Weapon For SEO?
In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in …
6 Marketing KPIs and Metrics Your Business Should Be Tracking
Tracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
Automotive Digital Marketing That Brings In Buyers
Is your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …
How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPS
If you have a business website, you probably worry about security. This concern is especially likely if you collect sensitive information such as credit cards and social security numbers. In an age where hackers are constantly on the hunt for easy targets, website security should be one of your top …
12 SEO Stats for 2020 & Why They Matter for Your Business
With so much competition out there, staying on top of SEO statistics for your business can mean the difference between being seen by your ideal customers or falling into search engine obscurity. Google claims to make an average of three updates per day. If you don’t keep up with search …
What is Growth Driven Design? – How to Begin Data Driven Website Design
Redesigning a website can be a huge struggle for any business. It takes a lot of resources to redesign a website, and with the amount of work involved your marketing team will likely be pushed to their limits. Typically, a website redesign will require around three months of concentrated effort. …
Advantages of Custom Web Design vs. Website Templates for Your Business
If you’ve been paying attention for the past decade or so you’ve likely noticed that it’s easier than ever to build a website for your business. With website builders like Wix, Squarespace, and WordPress simplifying the website building process, many businesses might be wondering why they should bother with custom …
Construction Marketing Ideas: Digital & Traditional
Effective marketing for construction companies can be challenging and cumbersome if not done properly. There are several tactics you should use to increase awareness and generate qualified construction leads. Is your construction business focused on commercial work and servicing other businesses? Do you build retail establishments, restaurants, storefronts or office …