Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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WordPress Editing Tips, Part 2: Images
Read more >: WordPress Editing Tips, Part 2: ImagesYou have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …
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Conversion Rate Optimization: Get More Goal Completions
Read more >: Conversion Rate Optimization: Get More Goal CompletionsWhat is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
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Are Social Signals a Secret Weapon For SEO?
Read more >: Are Social Signals a Secret Weapon For SEO?In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in …
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6 Marketing KPIs and Metrics Your Business Should Be Tracking
Read more >: 6 Marketing KPIs and Metrics Your Business Should Be TrackingTracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
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Automotive Digital Marketing That Brings In Buyers
Read more >: Automotive Digital Marketing That Brings In BuyersIs your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve …
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How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPS
Read more >: How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPSIf you have a business website, you probably worry about security. This concern is especially likely if you collect sensitive information such as credit cards and social security numbers. In an age where hackers are constantly on the hunt for easy targets, website security should be one of your top …
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12 SEO Stats for 2020 & Why They Matter for Your Business
Read more >: 12 SEO Stats for 2020 & Why They Matter for Your BusinessWith so much competition out there, staying on top of SEO statistics for your business can mean the difference between being seen by your ideal customers or falling into search engine obscurity. Google claims to make an average of three updates per day. If you don’t keep up with search …
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What is Growth Driven Design? – How to Begin Data Driven Website Design
Read more >: What is Growth Driven Design? – How to Begin Data Driven Website DesignRedesigning a website can be a huge struggle for any business. It takes a lot of resources to redesign a website, and with the amount of work involved your marketing team will likely be pushed to their limits. Typically, a website redesign will require around three months of concentrated effort. …
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Advantages of Custom Web Design vs. Website Templates for Your Business
Read more >: Advantages of Custom Web Design vs. Website Templates for Your BusinessIf you’ve been paying attention for the past decade or so you’ve likely noticed that it’s easier than ever to build a website for your business. With website builders like Wix, Squarespace, and WordPress simplifying the website building process, many businesses might be wondering why they should bother with custom …