Like the name implies, trendjacking is the act of a third party applying brand content to a trending topic. The trending topic can be anything – usually it’s a hashtag, event, meme, or new slang term. It can be difficult to decide the right moment to chime in on a …
Digital Marketing Articles
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Going to Gutenberg
(Please visit this post as it was originally composed using the Gutenberg editor.) I just about lost it the first time I had to edit something with Gutenberg … because I’m busy and I have to get work done on time. Just like you. So, instead of using Gutenberg, I …
12 Bad Website Design Mistakes & How to Avoid Them Today!
It can’t be said enough – in 2019 and beyond your website can make or break your business. Many small business owners try to save money by designing their own websites, but even those with the best intentions are prone to make a few web design mistakes here and there. …
16 Mobile Marketing Statistics to Help Improve Your Digital Marketing
If you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?
If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
What Makes a Good Website? – Effective Business Website Design
Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
School Marketing Ideas for Private & Charter Schools
Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
Say Cheese to Video Marketing
Why Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …
WordPress Editing Tips, Part 2: Images
You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …