Dallas PPC Agency for B2B Businesses - MARION Marketing Services

PPC ads that get you seen in Dallas, TX

We help small and mid-sized businesses in Dallas run PPC campaigns that connect with users already searching for your solutions.

Our job is to deliver your products and services to decision-makers ready to convert. With Google Ads, social campaigns, display retargeting, and advanced audience segmentation, we apply data-backed strategies to reach the right user at the right stage of the funnel.

Dallas PPC Advertising Services

Clicks aren’t the #1 goal…conversions are! At MARION, we build PPC campaigns optimized for pipeline, not vanity metrics.

Google Ads Management

Paid search, shopping, YouTube pre-roll, and display ads with conversion tracking, granular keyword targeting, and bid strategy optimization.

Paid Social Media Ads

We create paid ads that grab attention on platforms like Facebook, Instagram, LinkedIn, and more. Wherever your audience spends their time, we make sure your business gets noticed.

Display & Retargeting Ads

Multi-platform retargeting and programmatic display to maintain brand visibility, recover lost traffic, and compress your sales cycle.

Local PPC Campaigns

Geo-targeted campaigns dialed into Dallas-Fort Worth, suburb-level targeting, and device-based adjustments for local visibility.

PPC Audits & Cleanup

Already running ads but not sure they’re doing the job? We dig into your campaigns, clean up what’s not working, and help you get back on track.

Landing Page & Conversion Optimization

Clicks only count if they turn into customers. We help tighten up your landing pages and calls to action so your ads drive real results.

See How Our PPC Management Boosted Traffic by 368%

Case in point: Check out this PPC Case Study where a Texas company saw paid traffic up 368% and goal completions up 1,033%.

Check out more case studies here →

SEO vs. PPC: Which Works Best in DFW?

SEO scales over time and PPC delivers fast wins. Our Dallas PPC team runs both to support long- and short-term growth. Don’t silo channels…they work better together!

→ SEO: Builds trust and drives steady organic traffic over time.

→ PPC: Gets your business seen fast with targeted, paid campaigns.

How We Approach PPC

As one of the top digital marketing agencies in Dallas, Texas, we made our PPC services as easy to follow as possible. Here’s how we do it:

We define KPIs, analyze historical performance, segment audiences, conduct keyword research, and map funnel stages.

Ad groups, negative keyword sets, copy, creatives, bid strategies, extensions, and tracking built for scale.

Daily bid adjustments, A/B testing, audience pruning, ad copy refreshes, and conversion funnel tweaks.

Quarterly performance reviews, actionable insights, attribution tracking, and budget reallocation based on ROAS.

PPC + Other Digital Marketing Services

PPC doesn’t live in a vacuum. To make the most of your marketing efforts, we pair paid campaigns with:

SEO Services = Support organic growth with paid traffic.
Web Design = Landing pages that convert.
Content Marketing = Paid promotion of high-value content assets.
Social Media = Unified brand messaging across paid + organic.

We pull from our experience as a digital marketing agency and internet marketing agency to build PPC campaigns that fit into a larger digital marketing strategy.

Common PPC Problems We Fix

Many businesses come to us frustrated by PPC that hasn’t worked. Here’s what our marketing agency has learned over the years:

Wasted Ad Spend? Leads to irrelevant clicks. We use match types strategically.

Weak Ad Copy? Vague ads underperform. We write benefit-driven, intent-matched copy.

Poor Landing Pages? Disconnect = drop-off. We align page content with ad intent.

Lack of Tracking? ou can’t optimize what you can’t measure!

Working with MARION means you won’t be left wondering where your money went. You’ll know exactly how your ads are performing, what we’re tweaking behind the scenes, and how those clicks are helping you move toward your business goals. We like to keep things clear, collaborative, and focused on growth.

Markets We Serve in Dallas, TX

Our DFW digital marketing firm works across industries that drive business growth in Dallas, TX:

Note that each vertical has a different buying cycle. Our PPC team will adjust targeting, messaging, and timing accordingly.

FAQs About Dallas PPC Agencies

Our Dallas PPC team gets these questions a lot. Here’s what you should know before you hand your ad budget over to someone else.

How can PPC management services help my business?

PPC management delivers immediate traffic and granular control over audience targeting. You only pay per click, which ties spend directly to engagement. Campaign managers optimize bids, keywords, ad copy, and landing pages to maximize CTR, conversions, and ROAS. Continuous performance monitoring and A/B testing ensure budget efficiency and fast adjustments to market conditions.

What platforms do you use for PPC?

We usually start with Google Ads, but also manage campaigns on Facebook, Instagram, LinkedIn, and more. It all depends on where your audience is spending time. Our Dallas PPC marketing experts will help you figure that out.

How do you figure out the right PPC budget?

Budget planning depends on your industry, goals, target cost-per-acquisition (CPA), and average cost-per-click (CPC) for relevant keywords. We begin with a market analysis to determine expected click volumes, competition, and conversion benchmarks. From there, we recommend a monthly spend that aligns with your goals and scales based on ROI. You stay in control, and we optimize for performance.

How do you measure if a campaign is working?

We focus on hard KPIs: conversions, cost per lead (CPL), click-through rate (CTR), quality score, and return on ad spend (ROAS). We use Google Analytics, conversion tracking pixels, and CRM integration (where applicable) to map traffic to revenue. Transparent data is key. You’ll always know what’s working and what’s not.

How often will I get reports?

You’ll receive in-depth reporting every quarter, including PPC campaign performance, trends, and optimization notes. During quarterly reviews, we discuss wins, opportunities, and refine your strategy based on the data.

Get Started with PPC Marketing for Dallas Businesses

Let MARION’s Dallas PPC experts build a paid media campaign that drives traffic, leads, and sales. From paid search to social media ads, we help DFW businesses make the most of every ad dollar.

If you’re ready to see what well-run PPC can do for your Dallas business, let’s talk. We’ll handle the campaign management so you can focus on running your company with confidence.

Ready to get in touch with our Dallas PPC team?

Contact Us

Let’s get started today.

"*" indicates required fields

Phone

This field is for validation purposes and should be left unchanged.

Name*

First Last

Email*