The Blog

A Guide to Developing a Brand Strategy with Examples [+ Free Template!]

What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …
Read more >: A Guide to Developing a Brand Strategy with Examples [+ Free Template!]
What Makes a Good Website? – Effective Business Website Design

Your website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
Read more >: What Makes a Good Website? – Effective Business Website Design
8 Easy Ways to Grow Your Company’s LinkedIn Page

If your business is mostly B2B, LinkedIn is a necessary tool to connect with industry peers and potential clients. Whether you’ve just created a new LinkedIn company page or you’re looking for ways to grow your follower count, here are some LinkedIn company page tips to get you started. 1. …
Read more >: 8 Easy Ways to Grow Your Company’s LinkedIn Page
School Marketing Ideas for Private & Charter Schools

Schools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
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Say Cheese to Video Marketing

Why Video Marketing Is the Future Video has become the white-hot marketing tool, having grown immensely in popularity the last few years. Video marketing provides a unique opportunity to reach consumers in extremely personal and effective ways, bringing them as close to real-life interactions with brands as possible. Research has …
Read more >: Say Cheese to Video Marketing
5 Social Media Metrics Your Business Needs to Track

Social media is an excellent way to bring new leads to your business and build reputation. However, it can be tricky to see exactly how social media is helping your business. Take the confusion away by learning how to measure social media effectiveness with five essential social media marketing metrics. …
Read more >: 5 Social Media Metrics Your Business Needs to Track
WordPress Editing Tips, Part 2: Images

You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So, how do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text, with …
Read more >: WordPress Editing Tips, Part 2: Images
An Introduction to Marketing on The Most Popular Social Media Platforms

Facebook Active Users: 2.7 billion active users (as of October 2020) Year Founded: 2004 Most Popular With: Everyone Facebook is the largest social media site in the world with a whopping 2 billion+ users. Most people are familiar with this platform but in case you aren’t, this platform allows …
Read more >: An Introduction to Marketing on The Most Popular Social Media Platforms
How to Design Product Packaging – 5 Design Process Steps

What is packaging design, and how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children, you’ll find every product has a unique packaging design. If you’re trying to create packaging for a new product, understand there’s …
Read more >: How to Design Product Packaging – 5 Design Process Steps

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