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Web Design and SEO – How to Build the Perfect Site for Traffic & Conversions
Read more >: Web Design and SEO – How to Build the Perfect Site for Traffic & ConversionsWhether you’re an agency, in-house, or DIY marketer for your own company, you know how critical your website is to the success of your business. Unfortunately, some businesses invest tens of hours and thousands of dollars into their websites without considering how they will attract visitors and generate business leads. …
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How to Choose Your Brand Colors
Read more >: How to Choose Your Brand ColorsYour brand colors are the foundation for your business’s visual aesthetic. Choosing brand colors seems simple enough, but it is a deceptively large investment that should be approached carefully. The branding color scheme you choose will be consistently displayed through your logos, websites, advertisements, literature, products, and more. Brand Color …
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Google Ad Grants (Google AdWords) for Nonprofits
Read more >: Google Ad Grants (Google AdWords) for NonprofitsAs a nonprofit organization, gaining buy-in from the community is paramount to accomplishing your mission and making the world a better place. Marketing your mission and values isn’t always easy. The Google Ad Grants program was created to help you spread the word in a meaningful and targeted way. What …
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Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?
Read more >: Marketing Retainer vs. Project – How Do Marketing Agency Fees Work?If you’re in the process of choosing a marketing agency, you will eventually need to enter into a marketing fee agreement. Marketing agency fees can follow several different formats, so make sure you know what to expect from the firm you’re considering. You can choose to pay either a monthly …
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A Guide to Developing a Brand Strategy with Examples [+ Free Template!]
Read more >: A Guide to Developing a Brand Strategy with Examples [+ Free Template!]What Is a Branding Strategy? Branding strategy (or brand development) is how you plan to build and define your business’s brand in a consistent manner. Your brand envelops more than just the visual aspects such as a logo, color palette, product, etc. It includes your reputation, how your clients feel …
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What Makes a Good Website? – Effective Business Website Design
Read more >: What Makes a Good Website? – Effective Business Website DesignYour website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
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