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Why Is My Website Not Showing Up on Google? – How to Get on Google
Read more >: Why Is My Website Not Showing Up on Google? – How to Get on GoogleA website not showing up in Google can be a MAJOR problem. However, MARION offers SEO services, so taking our word for it would be like asking a barber if you need a haircut. Instead, consider the following stats. B2B researchers conduct an average of 12 online searches before engaging …
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The Google Search Terms Report Is Being Weakened
Read more >: The Google Search Terms Report Is Being WeakenedAs a paying customer in any situation, you like to know what you’re getting. Unfortunately, an upcoming change to Google Ads that limits advertiser access to search term data will be breaking that unspoken contract under the guise of “privacy.” But first, let’s make sure you understand what search terms …
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5 Ways to Reduce Your Facebook CPL
Read more >: 5 Ways to Reduce Your Facebook CPLIf you’re a business advertising through social media, you know how important it is to closely monitor the performance of your account. Savvy business owners and managers know that you must set marketing KPIs and adjust your campaigns based on their performance. Learning how to generate leads or how to …
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How Much Should I Spend on Marketing? – Creating a Marketing Budget
Read more >: How Much Should I Spend on Marketing? – Creating a Marketing BudgetNot having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
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Branding vs. Marketing – How Are They Different?
Read more >: Branding vs. Marketing – How Are They Different?It’s common to hear the terms “branding” and “marketing” thrown around when discussing the best way to grow a successful business. It’s easy to confuse the two, as they are often used as substitutes instead of separate concepts that should each be given careful consideration. Learn about the differences in …
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SEO vs. Adwords
Read more >: SEO vs. AdwordsSearch Engine Marketing as it relates to Google often centers around 2 different strategies – organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Google Ads. They are distinctly different, involving different tactics and marketing KPIs. For the inexperienced digital marketer, these two digital marketing strategies can ultimately cannibalize one another. …
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How to Target the Ideal Audience in Google Ads
Read more >: How to Target the Ideal Audience in Google AdsGoogle Ads audiences can be a complex topic to understand. Each available audience type and its function differs depending on the type of campaign that you run. Finding the right audience to target can help you reduce ad spend, increase your ad conversion rate, and ultimately increase your company’s revenue. …
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How to Choose a Good Web Design Company – 4 Questions to Ask
Read more >: How to Choose a Good Web Design Company – 4 Questions to AskAn effective business website is critical for a positive first impression – make sure it’s well-designed and functional. Not only should it be attractive, but it should also be easy for people to find out more information about your business. Learning how to choose a web design company that builds …
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How to Increase Facebook Followers for Business Pages
Read more >: How to Increase Facebook Followers for Business PagesIn the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …
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