Austin PPC Services for Small & Mid-sized Businesses

Our PPC agency in Austin helps build digital advertising campaigns that can be found everywhere your customers are.

Taking your product or services to market is our top priority. The first step is to ensure your solutions are in the right place at the right time to gain exposure from your ideal customers. We leverage PPC advertising in Austin with social media ads, display ads, and retargeting ads that use data to reach engaged users and nurture them into paying customers.

Use Austin Pay per Click to earn traffic directly from Google and Bing

Gaining traction in the organic search results can take a very long time, especially for new sites or sites with weak SEO (ask us about our Austin SEO services during your free consultation). To gain exposure to your target audience in the short term, our team uses PPC advertising. We’ve driven massive success using both Google Ads and Bing, and we’ll likely recommend a mix for your unique situation.

We build a strategy centered around thoughtful keyword research, tried and true content marketing strategies, and optimized landing page experiences to help your PPC campaigns in Austin perform at the highest level. These campaigns are a great way to support your lead generation efforts while your organic SEO authority is still being developed.

Use display advertising to extend your reach

A cost-effective method for reaching thousands of prospects is digital display advertising. At MARION, we create display ad campaigns alongside your Austin pay per click campaigns to improve your brand exposure and attract and convert leads to your site.

Our graphic design team and marketing strategists work to develop engaging display ads that align with your brand identity. We are familiar with adhering to brand style guides so that your campaign will create a seamless experience. We generally use responsive display ads to improve your results using this flexible format.

Retarget internet users who have already engaged with your website

Retargeting ads work by tracking your previous website users with a special piece of code called a pixel. When those users go on to visit other sites with display ad space, your retargeting ads can be shown. This is a fantastic way to keep your brand top-of-mind for site users that are already aware of your brand, and are more likely to engage with your site than a complete stranger.

MARION’s retargeting campaigns frequently supplement our Austin PPC management to maximize your marketing reach. This approach lets you spend marketing dollars on those users who may already be considered “warm” marketing prospects.

Meet your target audience where they already spend their time

Social media advertising is a great way to tap into a loyal audience for increased marketing exposure. Social media ads can be served to very targeted user segments due to the user engagement data that these platforms collect on an ongoing basis. We use different platforms like LinkedIn, Facebook, Instagram, and Twitter depending on your target audience.

At MARION, our digital advertising strategists in Austin blend your social media advertising into your existing organic social media strategy. We work with your team to pinpoint the right demographics, regions, and user interests to make sure you’re getting in front of the highest potential social media users.

What’s the difference between SEO and PPC in Austin?

To get the best results for your business, you need to incorporate organic and PPC campaigns together. MARION’s PPC management services can handle both channels for you.

Using PPC

Search engine optimization is a good option for long-term results because your rankings will last long after you cultivate them. However, short-term growth will rely on optimized landing pages and pay-per-click campaigns like those available through Google Ads. Effective spend using this internet marketing technique can help your digital marketing strategy produce virtually immediate results. As a Google Partner, the MARION PPC agency can help you optimize your ad spend and improve your marketing ROI.

Using SEO

Attracting and converting relevant, valuable organic traffic is made possible through SEO. This channel offers an effective and long-lasting solution. Good search engine optimization is important to your overall digital marketing execution. This typically includes local SEO, and on-page and off-page SEO. MARION offers both organic and paid search services to execute effective spend across all of your campaigns.

Our PPC Management Increased This Company’s PPC Traffic by 368%

We provide reputable and effective paid search services in Austin, but don’t simply take our word for it. Check out this PPC Case Study that demonstrates how we helped grow this Texas company’s paid search traffic by 368%, which helped increase their paid goal completions by 1,033%!

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