Category: Search Engine Marketing (SEO)
Search engine marketing (SEM) is more important than ever. If you’re not optimizing your website pages and blog posts for search engines like Google, you’re not maximizing your marketing potential. We’ll give you SEO-related tips, tricks and advice in this section of our blog.
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6 Essential Tips for Creating an Online Web Presence for Your Business
Read more >: 6 Essential Tips for Creating an Online Web Presence for Your BusinessFor new or established businesses, online marketing is a huge opportunity for brand and financial growth. Learning how to improve your online presence will take your business to new heights, but it can seem daunting without the right guidance. What Is an Online Presence? An online presence is the representation …
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5 Ways to Improve Website Load Time & Boost Performance Today!
Read more >: 5 Ways to Improve Website Load Time & Boost Performance Today!Everyone hates a website that loads slowly. Consumers today have grown accustomed to near-instant results and a smooth online experience. Even the slightest hiccup on your website can cause visitors to abandon your site. In today’s highly competitive market, having a fast website has become a requirement. Otherwise, your customers …
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Sharing Google Access With Your Marketing Team
Read more >: Sharing Google Access With Your Marketing TeamIf you are a person, organization or business who engages in some form on online marketing, chances are highly likely you possess accounts with Google. Most digital marketing, whether it is search engine optimization or pay per click management, requires active use on Google. As a growing business, you’ll want …
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16 Mobile Marketing Statistics to Help Improve Your Digital Marketing
Read more >: 16 Mobile Marketing Statistics to Help Improve Your Digital MarketingIf you’re not focusing on mobile website traffic, then you’re behind the times. 60% of consumers across the globe use their mobile devices as their primary source of internet access. Consumers today are savvier with mobile devices than ever before. It’s crucial that digital marketers and business owners alike adopt …
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Web Design and SEO – How to Build the Perfect Site for Traffic & Conversions
Read more >: Web Design and SEO – How to Build the Perfect Site for Traffic & ConversionsWhether you’re an agency, in-house, or DIY marketer for your own company, you know how critical your website is to the success of your business. Unfortunately, some businesses invest tens of hours and thousands of dollars into their websites without considering how they will attract visitors and generate business leads. …
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Google Ad Grants (Google AdWords) for Nonprofits
Read more >: Google Ad Grants (Google AdWords) for NonprofitsAs a nonprofit organization, gaining buy-in from the community is paramount to accomplishing your mission and making the world a better place. Marketing your mission and values isn’t always easy. The Google Ad Grants program was created to help you spread the word in a meaningful and targeted way. What …
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What Makes a Good Website? – Effective Business Website Design
Read more >: What Makes a Good Website? – Effective Business Website DesignYour website will most likely serve as your business’s first impression for potential customers. But, advice can range dramatically from one person to another about what makes a great website–one that engages and attracts buyers, and builds confidence in your brand. Before you can create a great website, it’s important …
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School Marketing Ideas for Private & Charter Schools
Read more >: School Marketing Ideas for Private & Charter SchoolsSchools, just like small businesses, can truly benefit from effective and engaging online marketing. Similar to most small businesses, schools usually provide services in a certain locality. Schools deal with branding and promotion, as well as the need for continuous recruitment. While a business may need to advertise to consumers, …
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Using SEO Vs. Social Media Marketing for Your Business
Read more >: Using SEO Vs. Social Media Marketing for Your BusinessThe fight for online traffic has come down to two primary strategies — Search engine optimization (SEO) and social media marketing (SMM). SEO and SMM are both inbound channels, and they’re both used for content marketing purposes. So what’s the big difference between them and which should you use for …
