Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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The Importance of Print Marketing in a Digital World
Read more >: The Importance of Print Marketing in a Digital WorldIn the digital age, it can be easy to forget about traditional marketing tactics such as print. However, print marketing remains an essential tool for businesses of all sizes. Print materials like flyers, brochures, and posters are still effective in communicating a company’s message to its target audience. So, if …
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What’s The Difference Between Organic vs. Paid Search?
Read more >: What’s The Difference Between Organic vs. Paid Search?If there’s one thing 2023 has made us realize, it’s that there are numerous ways we can drive traffic to our websites and landing pages. Of course, it’s obvious that one of the best sources we can tap into for traffic is Google, but things start getting confusing when it …
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Creative Marketing: What It Is and Why You Should Pursue It
Read more >: Creative Marketing: What It Is and Why You Should Pursue ItSimply put, the purpose of marketing is to create awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing, as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them …
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How Much Does SEO Cost in 2023? Average SEO Rates
Read more >: How Much Does SEO Cost in 2023? Average SEO RatesAs one of the highest ROI marketing channels, SEO—or Search Engine Optimization—can make or break your business. A solid online presence is the key to staying ahead of the competition and growing your bottom line. So, how much do SEO services cost? And is it even worth it for small …
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How to Nail Your Email Marketing Strategy in 2023
Read more >: How to Nail Your Email Marketing Strategy in 2023Email marketing is one of the best B2C and B2B marketing strategies for 2023. With the power of an effective email marketing strategy, you can create more revenue for your brand, attract new customers, and build solid relationships with them. Having a high return on investment makes it one of …
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GA4 Metrics: Bounce Rate is Out & Engagement Rate is In
Read more >: GA4 Metrics: Bounce Rate is Out & Engagement Rate is InGoogle Analytics 4 is officially here! You might be confused with all the talk about bounce rate in GA4. Is it gone? Is it here to stay? Keep reading, and we’ll cover everything you need to know about bounce rate, engagement rate, and other GA4 metrics. Bounce Rate in Google …
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The Ultimate Guide to Hiring & Working with Local Internet Marketing Agencies
Read more >: The Ultimate Guide to Hiring & Working with Local Internet Marketing AgenciesA marketing agency is a business that helps organizations increase the sales of their products and services. Futhermore, there are two ways to categorize marketing agencies: in-house and external. The former deals with the company’s marketing efforts internally, while the latter works with the company’s marketing externally. Additionally, there are …
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A Non-Designer’s Guide to The Web Design Process
Read more >: A Non-Designer’s Guide to The Web Design ProcessWeb design is a process of designing and formatting websites and web pages. Web designers use a variety of tools to create the desired look, feel and usability of the site. From a digital marketer’s perspective, solid web design can effectively benefit SEO, boost conversions, strengthen PPC campaigns, outshine competitors, …
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The 5 Best SEO Tools for Monitoring Your Site’s Performance
Read more >: The 5 Best SEO Tools for Monitoring Your Site’s PerformanceThe world of search engine optimization (SEO) can be overwhelming for those who aren’t accustomed to it. The number of tools, strategies and changes by Google is virtually limitless. If you’re new to SEO, where do you start? Here are five SEO tools we think are among the best for …