Category: Digital Marketing

Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!

How Home Depot’s Marketing Wins Halloween Year After Year

Each year, as Halloween approaches, Home Depot unveils its new line of seasonal decorations. At the center of this retail Halloween extravaganza is the legendary Skelly the Skeleton, an icon that has become synonymous with Home Depot’s Halloween marketing success. Meet Skelly, Home Depot’s Viral 12-foot Giant Skeleton A towering …
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What Marketing Lessons Can We Learn from the Cotton Bowl?

The historic Cotton Bowl Stadium in Dallas, Texas holds a special place in college football lore. It has been the hallowed ground for the iconic Red River Rivalry since 1929. Texas Longhorns vs. Oklahoma Sooners The Red River Rivalry is an annual clash between the University of Texas Longhorns and …
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Marketers’ Newest Power Couple: Taylor Swift and Travis Kelce

In a surprising twist of fate, music sensation Taylor Swift and NFL superstar Travis Kelce have sparked a romantic connection. But their new relationship isn’t just another love story; it’s a marketing powerhouse waiting to be harnessed. The Taylor Swift Effect The “Taylor Swift Effect” refers to the significant influence …
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AI vs. Human Written Content: A Blogging Experiment

With advancements in technology, artificial intelligence (AI) has made significant strides, and its influence is felt across various industries, including content creation. AI vs. Human Bloggers: Who Will Prevail? In the world of blogging, AI-powered language models have emerged, capable of generating impressive articles on a wide range of topics. …
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Lifecycle Marketing: Building A Strategy That Really Works

Lifecycle marketing is an essential strategy for businesses looking to improve customer retention and drive revenue growth. By tailoring messages and offers to their audience based on their current stage in the buying journey, companies can better engage and convert potential customers. What is Lifecycle Marketing? Lifecycle marketing is a …
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How to Clear Browser Cache

Browsers store pages you visit in the browser cache and use it to redisplay them quickly. However, when changes are made to a website, the browser cache may prevent you from seeing the changes immediately. To ensure you see the most up-to-date page version, you must perform a hard refresh, …
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Understanding Marketing Goals and Objectives + Examples

When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
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Growing Your Corporate Identity with Integrated Marketing

Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
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Advertising on Google vs. Facebook: What to Expect from Each Platform

The Google Ads vs. Facebook Ads debate has been raging since both titans began offering the option to advertise on their platforms. The common belief has long been that brands must choose one over the other when plotting out their marketing goals. But the reality is that both platforms offer …
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