Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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Beetlejuice vs. Barbie: Two Winning Marketing Campaigns
Read more >: Beetlejuice vs. Barbie: Two Winning Marketing CampaignsWhen it comes to movies, Beetlejuice and Barbie couldn’t be more different — and yet, both are standout marketing examples of how to build excitement, captivate audiences, and ensure box office success. From nostalgic callbacks to playful reinvention, these films offer unique approaches to marketing that brands can learn from. …
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A Closer Look at Paralympic Games Marketing Campaigns
Read more >: A Closer Look at Paralympic Games Marketing CampaignsWith the Paris 2024 Summer Paralympic Games, businesses have a chance to connect with global audiences through marketing, advertising, and branding. The Paralympics not only highlights incredible athleticism but also emphasizes the importance of inclusivity and diversity. For brands that share these values, this event offers a powerful platform to …
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How to Conduct Keyword Research Like a Pro
Read more >: How to Conduct Keyword Research Like a ProKeyword research is the backbone of any successful SEO strategy. Whether you’re new to the game or looking to refine your skills, mastering keyword research can significantly boost your website’s visibility and drive targeted traffic. Now, here’s how you can conduct keyword research like a pro. Understand Your Audience The …
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Marketing Insights from Summer 2024 Blockbusters
Read more >: Marketing Insights from Summer 2024 BlockbustersAs we dive into the hot summer of 2024, Hollywood is back with a lineup of highly anticipated movies, each with an incredible marketing campaign. From huge billboards in Times Square to eye-catching trailers all over social media, these blockbuster marketing strategies are all about capturing attention and building hype. …
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How Austin Businesses Can Capitalize on SXSW
Read more >: How Austin Businesses Can Capitalize on SXSWFor local businesses, SXSW represents more than just a week-long event — it’s an opportunity to showcase their unique offerings to a global audience and capitalize on the influx of visitors to the city. Find out how businesses in Austin can use SXSW to boost their marketing efforts and connect …
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How to Integrate Awards Season into Your Marketing Efforts
Read more >: How to Integrate Awards Season into Your Marketing EffortsGet ready for the buzz as the 2024 awards season approaches! The internet is filled with anticipation as we unite to celebrate the upcoming nominees and winners in the entertainment industry. The Golden Globes will kick off awards season on January 7, honoring excellence in film and television. The Grammys …
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How Home Depot’s Marketing Wins Halloween Year After Year
Read more >: How Home Depot’s Marketing Wins Halloween Year After YearEach year, as Halloween approaches, Home Depot unveils its new line of seasonal decorations. At the center of this retail Halloween extravaganza is the legendary Skelly the Skeleton, an icon that has become synonymous with Home Depot’s Halloween marketing success. Meet Skelly, Home Depot’s Viral 12-foot Giant Skeleton A towering …
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What Marketing Lessons Can We Learn from the Cotton Bowl?
Read more >: What Marketing Lessons Can We Learn from the Cotton Bowl?The historic Cotton Bowl Stadium in Dallas, Texas holds a special place in college football lore. It has been the hallowed ground for the iconic Red River Rivalry since 1929. Texas Longhorns vs. Oklahoma Sooners The Red River Rivalry is an annual clash between the University of Texas Longhorns and …
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Marketers’ Newest Power Couple: Taylor Swift and Travis Kelce
Read more >: Marketers’ Newest Power Couple: Taylor Swift and Travis KelceIn a surprising twist of fate, music sensation Taylor Swift and NFL superstar Travis Kelce have sparked a romantic connection. But their new relationship isn’t just another love story; it’s a marketing powerhouse waiting to be harnessed. The Taylor Swift Effect The “Taylor Swift Effect” refers to the significant influence …