If you are in the process of evaluating your current company website, looking for a custom web design company to build or redesign your company website, or considering adding new features or functionality to your existing company site, you will at some point have to decide which platform you want …
Digital Marketing Articles
Inbound vs. Outbound Marketing for SMBs
Whether you work in marketing or are a business owner trying to increase brand awareness, you’ve likely heard about both inbound and outbound marketing. Maybe you’ve even used their various techniques, whether you realized it or not. But if you want to be as effective as possible, it’s important to …
4 Must-haves in Your Marketing Plan for Small Business
Business owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well. On the flip side, business owners often get lost in the hunt for leads and …
6 Common SEO Mistakes Affect Your Rankings
It’s hard to be number one. It’s hard to get there, and it’s hard to stay there. It’s true whether you are talking about sports, business, or how well your website shows up in search results. In fact, the better optimized your site is, the harder it becomes to optimize …
How to Hack the Facebook Algorithm to Your Benefit
Have you ever wondered why, every time you log onto Facebook, you typically see the same people, groups, and company pages showing up repeatedly on your News Feed whereas other people and pages you may be following are never there? Or maybe you’ve got a business page that has over …
How To Respond To Negative Feedback Online
Your social media account is the most public facing component of your brand. When managed properly, each social media platform can offer endless growth possibilities for your business. However, as anyone who has spent a great deal of time on social media knows, it’s not cute kittens and rainbows all …
Does Your Website Pass The Performance Test?
Your website is a vehicle for delivering your marketing message, selling your products, and communicating with your target audience. And like any other vehicle, your website needs to be properly built and well maintained to perform at its best. In this post, we will look at several tools that you …
7 Content Marketing Hacks from MARION
Content marketing has become an integral part of many marketing plans, but if there is one thing that we know about content marketing is that it’s easier said than done. Continuously coming up with content that is relevant and engaging is not an easy task. It takes patience, perseverance and …
Your Complete Guide to The Inbound Marketing Methodology
As a business owner or marketer, you know you must tap a number of resources, implore several strategies, and take advantage of many tools to attract your target audience to your brand and convince them to become customers. Online marketing became a core consideration in every marketing plan beginning in …