July 13, 2012 | By: Marion Marketing

Use QR Codes to Track Your Marketing Campaigns

Quick Response (QR) codes are two-dimensional bar codes that consist of black modules

This customized QR code appears in the Total Safety Services & Products Catalog

arranged in a square pattern on a white background. Smartphone users can scan the image of the QR code to display text, contact information, or open a web page in the phone’s browser using a QR code app. This allows physical items, such as print ads, to become interactive by providing a shortcut to additional information.

One of the best features of QR codes is that scan-through traffic can be easily analyzed to track the effectiveness of your online digital marketing services. Marketers receive enhanced real-time analytics, including who scanned your QR code, where it was scanned, when it was scanned, and which media it was scanned from. QR codes are a great way to track print marketing.

Though typically QR codes identify URLs, it can be used to represent any piece of information you like…the possibilities are endless! Here are some examples:

  • Mobile-friendly website URL
  • Send a text message
  • Send an email message
  • Address book record (vCard)
  • PDF flyer
  • Any bit of text you like

Some uses for QR codes are:

  • Trade show displays
  • Real estate listings
  • Billboards and flyers
  • Catalogs
  • Print ads
  • Business cards

Contact the MARION marketing firm in Houston to learn more about using QR codes to track the success of your integrated marketing campaigns, then join the conversation.

About Marion Marketing

MARION is a full-service marketing agency. We partner with customers to either supplement their existing marketing department or serve as their full outsourced marketing department. Our areas of expertise include branding and graphic design, online marketing and traditional marketing.

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