Tag: digital marketing
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Top 10 Channels Used in Integrated Marketing Campaigns
Read more >: Top 10 Channels Used in Integrated Marketing CampaignsOne of the best ways to ensure you have a consistent marketing strategy is to engage in integrated marketing. But what is integrated marketing? It’s the process of unifying various advertising mediums in order to seamlessly deliver a cohesive message. This means that whether you visit the organization’s website, browse …
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Growing Your Corporate Identity with Integrated Marketing
Read more >: Growing Your Corporate Identity with Integrated MarketingCorporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
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Creative Marketing: What It Is and Why You Should Pursue It
Read more >: Creative Marketing: What It Is and Why You Should Pursue ItSimply put, the purpose of marketing is to create awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing, as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them …
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The Ultimate Guide to Hiring & Working with Local Internet Marketing Agencies
Read more >: The Ultimate Guide to Hiring & Working with Local Internet Marketing AgenciesA marketing agency is a business that helps organizations increase the sales of their products and services. Futhermore, there are two ways to categorize marketing agencies: in-house and external. The former deals with the company’s marketing efforts internally, while the latter works with the company’s marketing externally. Additionally, there are …
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A Non-Designer’s Guide to The Web Design Process
Read more >: A Non-Designer’s Guide to The Web Design ProcessWeb design is a process of designing and formatting websites and web pages. Web designers use a variety of tools to create the desired look, feel and usability of the site. From a digital marketer’s perspective, solid web design can effectively benefit SEO, boost conversions, strengthen PPC campaigns, outshine competitors, …
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The 5 Best SEO Tools for Monitoring Your Site’s Performance
Read more >: The 5 Best SEO Tools for Monitoring Your Site’s PerformanceThe world of search engine optimization (SEO) can be overwhelming for those who aren’t accustomed to it. The number of tools, strategies and changes by Google is virtually limitless. If you’re new to SEO, where do you start? Here are five SEO tools we think are among the best for …
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Why Your Business Needs A Lead Scoring Strategy
Read more >: Why Your Business Needs A Lead Scoring StrategyEvery business has leads. It doesn’t matter what type of industry you’re in, whether you sell online or at a physical location, or whether your sales cycle is four months or a year… you have potential customers out there. What you do with those leads is another story, however. You …