Category: Search Engine Marketing (SEO)

Search engine marketing (SEM) is more important than ever. If you’re not optimizing your website pages and blog posts for search engines like Google, you’re not maximizing your marketing potential. We’ll give you SEO-related tips, tricks and advice in this section of our blog.

Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google Ads

Google Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to …
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How to Advertise a Small Local Business

Many B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …
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Demand Generation vs. Lead Generation in Marketing – How Are They Different?

Honing your product or service is a key element of running a successful business. However, contrary to Emerson’s adage, simply building a better mousetrap will not cause the world to beat a path to your door. Today’s world is filled with marketing noise and competition. If you have a service …
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Google Is Experiencing Indexing Issues – September & October 2020

There’s a strong chance that you understand how to use Google Search, but its inner workings are still a mystery to the casual searcher. To make things simple, Google needs to complete three main steps to bring you results: Crawl – Identify as many pages as possible across the web …
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Collapsible Content SEO – Click to Expand, Tabs, & Accordions

Hidden content has been on Google’s radar since the beginning, and it continues to be a high-visibility theme within the SEO community. Today, the conversation surrounding hidden content has moved past blatant shady SEO techniques to thoughtful user experience questions about how click-to-expand buttons, accordions, tabs and SEO work. The …
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Cumulative Layout Shift (CLS) – Important Ranking Factor

For years, Google has been introducing ranking factors centered around the user experience (UX) on your website. Elements like offering safe browsing, mobile-friendly pages via responsive web design, non-intrusive pop-ups, and using an HTTPS connection are examples of these UX search signals. A new ranking signal has entered the SEO …
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How to Make a High-Converting Landing Page [With 3 Examples!]

As a small business owner or marketing manager, having to balance operations, marketing and sales, and customer service leaves you with a packed schedule. Establishing a marketing budget for your small business is one thing, but being responsible for potentially thousands of advertising dollars can be a lofty task. You …
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Why Is My Website Not Showing Up on Google? – How to Get on Google

A website not showing up in Google can be a MAJOR problem. However, MARION offers SEO services, so taking our word for it would be like asking a barber if you need a haircut. Instead, consider the following stats. B2B researchers conduct an average of 12 online searches before engaging …
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The Google Search Terms Report Is Being Weakened

As a paying customer in any situation, you like to know what you’re getting. Unfortunately, an upcoming change to Google Ads that limits advertiser access to search term data will be breaking that unspoken contract under the guise of “privacy.” But first, let’s make sure you understand what search terms …
Read more >: The Google Search Terms Report Is Being Weakened