Category: MARION News
Keep updated about everything related to news and events at MARION Marketing in Austin and Houston, Texas. Get to know our company and see how we can help you with your digital marketing efforts.
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Boost Conversions with Multivariate Testing for Digital Marketing
Read more >: Boost Conversions with Multivariate Testing for Digital MarketingMultivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing testing techniques to boost conversions and improve your digital strategy. What Is Multivariate …
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Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google Ads
Read more >: Broad Match Modified (BMM) Keywords Are Being Merged with Phrase Match in Google AdsGoogle Ads is making another change to the functionality of their keyword match types for Search ads. As of February 2021, phrase match keywords will absorb most behaviors of broad match modified (BMM) keywords for search campaigns. Google purports that this change is an effort to “make it easier to …
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How to Advertise a Small Local Business
Read more >: How to Advertise a Small Local BusinessMany B2C and B2B marketing strategies are focused on the local community and facilitate meaningful business growth. Depending on the size of your town or city, this can lead to stiff competition. However, learning how to advertise a small business locally is something a resilient entrepreneur like yourself is fully …
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Google Is Experiencing Indexing Issues – September & October 2020
Read more >: Google Is Experiencing Indexing Issues – September & October 2020There’s a strong chance that you understand how to use Google Search, but its inner workings are still a mystery to the casual searcher. To make things simple, Google needs to complete three main steps to bring you results: Crawl – Identify as many pages as possible across the web …
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Collapsible Content SEO – Click to Expand, Tabs, & Accordions
Read more >: Collapsible Content SEO – Click to Expand, Tabs, & AccordionsHidden content has been on Google’s radar since the beginning, and it continues to be a high-visibility theme within the SEO community. Today, the conversation surrounding hidden content has moved past blatant shady SEO techniques to thoughtful user experience questions about how click-to-expand buttons, accordions, tabs and SEO work. The …