Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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The Google Search Terms Report Is Being Weakened
Read more >: The Google Search Terms Report Is Being WeakenedAs a paying customer in any situation, you like to know what you’re getting. Unfortunately, an upcoming change to Google Ads that limits advertiser access to search term data will be breaking that unspoken contract under the guise of “privacy.” But first, let’s make sure you understand what search terms …
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5 Ways to Reduce Your Facebook CPL
Read more >: 5 Ways to Reduce Your Facebook CPLIf you’re a business advertising through social media, you know how important it is to closely monitor the performance of your account. Savvy business owners and managers know that you must set marketing KPIs and adjust your campaigns based on their performance. Learning how to generate leads or how to …
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How Much Should I Spend on Marketing? – Creating a Marketing Budget
Read more >: How Much Should I Spend on Marketing? – Creating a Marketing BudgetNot having the appropriate marketing budget can do significant damage to your company’s potential. Like Henry Ford said, “The man who stops advertising to save money, is like the man who stops a clock to save time.” Cutting back your marketing and advertising costs is not the path to a …
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SEO vs. Adwords
Read more >: SEO vs. AdwordsSearch Engine Marketing as it relates to Google often centers around 2 different strategies – organic Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Google Ads. They are distinctly different, involving different tactics and marketing KPIs. For the inexperienced digital marketer, these two digital marketing strategies can ultimately cannibalize one another. …
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How to Target the Ideal Audience in Google Ads
Read more >: How to Target the Ideal Audience in Google AdsGoogle Ads audiences can be a complex topic to understand. Each available audience type and its function differs depending on the type of campaign that you run. Finding the right audience to target can help you reduce ad spend, increase your ad conversion rate, and ultimately increase your company’s revenue. …
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How to Choose a Good Web Design Company – 4 Questions to Ask
Read more >: How to Choose a Good Web Design Company – 4 Questions to AskAn effective business website is critical for a positive first impression – make sure it’s well-designed and functional. Not only should it be attractive, but it should also be easy for people to find out more information about your business. Learning how to choose a web design company that builds …
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How to Increase Facebook Followers for Business Pages
Read more >: How to Increase Facebook Followers for Business PagesIn the first quarter of 2020, Facebook reported over 1.73 billion daily active users. Whether you’re employing B2C or B2B marketing strategies, Facebook can be an effective way to connect with your customers and target new audiences. Not having a Facebook Page for this community could cost you potential sales …
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Main Differences Between UX Design and Web Design
Read more >: Main Differences Between UX Design and Web DesignEveryone appreciates websites that perform adequately and efficiently with ease and reliability. All too frequently, good function and performance take a back seat to visual appeal when it comes to website design. When websites don’t function as anticipated, the lack of forethought regarding user experience can leave users disappointed. When …
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How to Build a Digital Content Strategy That Dominates Your Industry
Read more >: How to Build a Digital Content Strategy That Dominates Your IndustryNow more than ever, the success of your business depends on your ability to reach potential customers through digital platforms. The Coronavirus pandemic showed the world that traditional, face-to-face marketing is not always possible. Meanwhile, creating an effective web presence for your business practically allows you to generate new business …