With the Paris 2024 Summer Paralympic Games, businesses have a chance to connect with global audiences through marketing, advertising, and branding. The Paralympics not only highlights incredible athleticism but also emphasizes the importance of inclusivity and diversity. For brands that share these values, this event offers a powerful platform to …
Digital Marketing Articles
Back-to-School Marketing Lessons for B2B Brands
As summer winds down and the back-to-school season approaches, it’s a key time for businesses to sharpen their marketing strategies. While this time of year is traditionally focused on students and educators, B2B companies can also use this back-to-school energy to reconnect with clients, refresh their branding, and set the …
Marketing Insights from Summer 2024 Blockbusters
As we dive into the hot summer of 2024, Hollywood is back with a lineup of highly anticipated movies, each with an incredible marketing campaign. From huge billboards in Times Square to eye-catching trailers all over social media, these blockbuster marketing strategies are all about capturing attention and building hype. …
Analyzing the Most Successful Super Bowl Ads of All Time
Over the years, the Super Bowl has birthed some of the most iconic and memorable commercials in marketing history. Let’s dive into the archives and analyze the most successful Super Bowl ads of all time. The Classics From Apple’s iconic “1984” ad to Coca-Cola’s heartwarming polar bears, these ads have …
How to Integrate Awards Season into Your Marketing Efforts
Get ready for the buzz as the 2024 awards season approaches! The internet is filled with anticipation as we unite to celebrate the upcoming nominees and winners in the entertainment industry. The Golden Globes will kick off awards season on January 7, honoring excellence in film and television. The Grammys …
12 Days of Digital Marketing: Holiday Marketing Ideas for Brands
’Tis the season to be merry and strategic! In this holiday marketing guide, each day brings a new idea to elevate your brand’s presence during the most wonderful time of the year. 1. Update Your Website’s Landing Page with A Holiday Theme Give your website a festive makeover and update …
How Home Depot’s Marketing Wins Halloween Year After Year
Each year, as Halloween approaches, Home Depot unveils its new line of seasonal decorations. At the center of this retail Halloween extravaganza is the legendary Skelly the Skeleton, an icon that has become synonymous with Home Depot’s Halloween marketing success. Meet Skelly, Home Depot’s Viral 12-foot Giant Skeleton A towering …
What Marketing Lessons Can We Learn from the Cotton Bowl?
The historic Cotton Bowl Stadium in Dallas, Texas holds a special place in college football lore. It has been the hallowed ground for the iconic Red River Rivalry since 1929. Texas Longhorns vs. Oklahoma Sooners The Red River Rivalry is an annual clash between the University of Texas Longhorns and …
Marketers’ Newest Power Couple: Taylor Swift and Travis Kelce
In a surprising twist of fate, music sensation Taylor Swift and NFL superstar Travis Kelce have sparked a romantic connection. But their new relationship isn’t just another love story; it’s a marketing powerhouse waiting to be harnessed. The Taylor Swift Effect The “Taylor Swift Effect” refers to the significant influence …