Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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What History Shows About the Best Super Bowl Ads
Read more >: What History Shows About the Best Super Bowl AdsFor nearly six decades now, the Super Bowl has given us some of the most iconic and memorable commercials in advertising history. Today, the marketing experts at MARION are diving into the archives to analyze the most successful Super Bowl ads of all time. Classic Ads Remember Apple’s iconic “1984” …
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Ultimate B2B Lead Nurturing Guide for Long Sales Cycles
Read more >: Ultimate B2B Lead Nurturing Guide for Long Sales CyclesMost B2B leads are not sales ready when they first convert. That gap between initial interest and a real buying decision is where deals are won or quietly lost. B2B lead nurturing exists to manage that gap. It is not a campaign, not a tool, and not an email sequence …
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Web Marketing vs. Digital Marketing: Same Idea, Different Era
Read more >: Web Marketing vs. Digital Marketing: Same Idea, Different EraWhen’s the last time you heard the term web marketing? It can sound dated, but the goal behind it hasn’t changed. Businesses still want to be found online and turn that visibility into growth. What has changed is how the internet works and what it takes to compete. Web marketing …
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Bandwagon Advertising: A Complete Marketing Guide
Read more >: Bandwagon Advertising: A Complete Marketing GuideBandwagon advertising shows up in marketing cycles again and again. In recent years, it has become more prevalent due to the rise of social media and word of mouth marketing. At its core, this tactic plays on a simple idea: people often take cues from other people when making decisions. What …
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Integrated SaaS Marketing: How to Align Your Website, SEO, and PPC
Read more >: Integrated SaaS Marketing: How to Align Your Website, SEO, and PPCIf you’ve spent any time around early SaaS teams, you’ve probably seen this pattern play out. A founder hears that SEO is the answer, or paid ads are the answer, or content is the answer. They try one tactic, hope it sticks, then shuffle to the next when results fall …
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How ‘Stranger Things 5’ Marketing is Reinventing Hype for Long-Wait Streaming Shows
Read more >: How ‘Stranger Things 5’ Marketing is Reinventing Hype for Long-Wait Streaming ShowsIf it feels like the wait between streaming show seasons keeps getting longer, you’re not imagining it. Fans of Netflix’s Stranger Things have been on hold since Season 4 premiered in summer 2022, with the fifth and final season not scheduled to begin its three-part rollout until late 2025. That’s …
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Construction Marketing Ideas to Prioritize in 2026
Read more >: Construction Marketing Ideas to Prioritize in 2026Is your construction business focused on commercial work and servicing other businesses? Do you build retail establishments, restaurants, storefronts or office buildings? Maybe you’re dedicated to building high-end residential homes or home remodeling. Regardless of what type of business you have, the construction marketing ideas listed below will help to …
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Wicked Part 1 vs. Part 2: A Marketing Observation
Read more >: Wicked Part 1 vs. Part 2: A Marketing ObservationUniversal went big on Wicked marketing, and it paid off. The first movie’s campaign hit every channel: merch, music, social, partnerships, in-person events, and more. Now with Part 2, they’ve shifted gears. It’s less about hype and more so about timing and keeping fans engaged. If you want to see …
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12 Days of Christmas Marketing Guide for this December
Read more >: 12 Days of Christmas Marketing Guide for this DecemberThis one’s for anyone trying to pull in traffic and drive conversions during the busiest shopping window of the year. In this holiday marketing guide, each day brings a new idea to use leading up to Christmas and beyond. ’Tis the season to be merry and strategic! 1. Update Your …