Search results for: “design”

6 Marketing KPIs and Metrics Your Business Should Be Tracking

Tracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. These will vary depending upon…
Read more >: 6 Marketing KPIs and Metrics Your Business Should Be Tracking
CMS vs. Website Builder

If you’re looking to create your own website, there are two routes you can take. The first option is to use what’s known as a Content Management System (CMS), such as WordPress or Drupal. The second option is to use a website builder, such as Squarespace or Wix. Though the two share similarities, they offer completely…
Read more >: CMS vs. Website Builder
Wix vs. WordPress – Which One Is Better For Your Small Business

If you’ve got a small business and need a website, there are two top-notch website builders to go with: WordPress and Wix. Some experts strongly recommend WordPress because of its popularity and widespread use while others rally behind Wix due to its drag-and-drop functionality that reduces the barrier to entry. But you? Can’t make your…
Read more >: Wix vs. WordPress – Which One Is Better For Your Small Business
Digital Marketing for Farm Equipment

Farm equipment, heavy machinery and tractors are huge purchases for most individuals or crews. If you own a tractor dealership or farm equipment dealership, you’ve got the value of a sale down to a science. Now, you just need to move more machines and make more sales. At MARION, we understand Houston digital marketing for…
Read more >: Digital Marketing for Farm Equipment
WordPress Editing Tips! Part I

For the past several years MARION has built many custom-themed WordPress websites for our customers. WordPress began as a tool for blogging and quickly became extremely popular. Soon the ability to publish “pages” which exist independently outside of blog hierarchy was added, which made WordPress a full-fledged content management system, or CMS. Contact MARION today…
Read more >: WordPress Editing Tips! Part I
Raster Vs. Vector – Some Clarity on Image Types

There are so many different graphic file formats and image options available, you may be confused about what they are, how they work, and how they can be used efficiently to display images and graphics across different platforms. This article is a quick overview to help you understand which types of files are best for…
Read more >: Raster Vs. Vector – Some Clarity on Image Types
Automotive Digital Marketing That Brings In Buyers

Is your company an automotive dealership that sells cars, trucks, vans and SUVs? Perhaps your dealership sells tractors, mowers and farm equipment. Even if you sell jet skis, 4 wheelers, ATVs and other off road vehicles, these automotive dealer marketing strategies can be used by your marketing staff to improve the overall amount of online…
Read more >: Automotive Digital Marketing That Brings In Buyers
How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPS

If you have a business website, you probably worry about security. This concern is especially likely if you collect sensitive information such as credit cards and social security numbers. In an age where hackers are constantly on the hunt for easy targets, website security should be one of your top priorities. One way to significantly…
Read more >: How to Tell if a Website Is Secure – Why & How to Change HTTP to HTTPS
Austin Email Marketing

Integrated Digital Marketing Support for Your Email Campaigns Email marketing is a powerful way to stay in front of your audience, but it performs best when part of a larger digital strategy. MARION offers a full suite of services that complement your email campaigns and help you get more out of every send. Search Engine…
Read more >: Austin Email Marketing