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What is Content Curation for Business Social Media?
Read more >: What is Content Curation for Business Social Media?With the glut of competition out there doing everything they can to get as much engagement on their social media pages as possible, keeping your audience entranced with a never-ending flow of quality content has become a necessity. Coming up with original content on a regular basis isn’t an easy …
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Conversion Rate Optimization: Get More Goal Completions
Read more >: Conversion Rate Optimization: Get More Goal CompletionsWhat is Conversion Rate Optimization? Conversion rate optimization (CRO) is the continuous effort to improve the website visitor experience in a way that the visitor converts to a lead and eventually a customer… my definition. Unbounce defines it as “the practice of continually improving your website or landing page’s capacity …
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Using SEO Vs. Social Media Marketing for Your Business
Read more >: Using SEO Vs. Social Media Marketing for Your BusinessThe fight for online traffic has come down to two primary strategies — Search engine optimization (SEO) and social media marketing (SMM). SEO and SMM are both inbound channels, and they’re both used for content marketing purposes. So what’s the big difference between them and which should you use for …
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11 Reasons Why Your Small Business Needs Social Media (With Statistics)
Read more >: 11 Reasons Why Your Small Business Needs Social Media (With Statistics)Social media is cost-friendly, ubiquitous, and effective. So why aren’t you using it? Many old-school business owners make claims that their audience isn’t on social media. Why? Because those business owners aren’t on social media, and assume that their target audience is just like them. The idea that at least …
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How to Do SEO for a New Website – 9 Step Checklist
Read more >: How to Do SEO for a New Website – 9 Step ChecklistLaunching a new website is a big step for your business. Whether you’re replacing an old website or you’re breaking new ground, you stand to gain a lot from this new digital marketing tool. Avoid the common trap that many businesses fall victim to – designing sites for visual appeal …
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Are Social Signals a Secret Weapon For SEO?
Read more >: Are Social Signals a Secret Weapon For SEO?In this competitive market, small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in …
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Top Podcasts for Houston and Austin Business Owners
Read more >: Top Podcasts for Houston and Austin Business OwnersLet’s be honest, traffic in Houston and Austin can be a bear. You live in Katy and work downtown Houston? Sitting in traffic on I-35 at 7:30 in the morning? You spend so much time stuck in traffic, you might as well put that time to good use. Exercise your …
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6 Marketing KPIs and Metrics Your Business Should Be Tracking
Read more >: 6 Marketing KPIs and Metrics Your Business Should Be TrackingTracking the effectiveness of your marketing is important, but many small and mid-sized businesses don’t know where to begin. Which marketing campaign effectiveness metrics are a true indicator of your marketing performance? To begin improving your business marketing, you need to identify and track the right marketing metrics and KPIs. …
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CMS vs. Website Builder
Read more >: CMS vs. Website BuilderIf you’re looking to create your own website, there are two routes you can take. The first option is to use what’s known as a Content Management System (CMS), such as WordPress or Drupal. The second option is to use a website builder, such as Squarespace or Wix. Though the two …
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