Industrial marketing that speaks the language of business
MARION helps industrial companies create marketing programs that speak directly to other businesses, from manufacturers and engineers to suppliers.
We work with a range of industrial businesses across Texas, from steel fabrication to safety gear. We understand the long buying cycles in this space and help get your message in front of the decision-makers who are ready to act.
Industries We Support
- Steel fabrication & welding
- Industrial equipment
- Plastics & injection molding
- Engineering services
- Concrete & pre-cast products
- Safety products
- Logistics and warehousing
- OEM suppliers
- Maintenance and repair services
Industrial Marketing Services We Offer
We bring a B2B-first approach to digital marketing, using strategies built for industrial companies:
Industrial SEO
We help you show up when buyers are searching for your products and services.
- Keyword research for industrial terms
- On-page and technical SEO improvements
- Local SEO for service areas
Social Media Marketing
Stay top of mind and support your sales team by showing up where your audience spends their time online.
- LinkedIn and industry-focused platforms
- Content planning and post creation
- Campaign management and reporting
PPC & Retargeting
Reach decision-makers with paid ads that keep your brand in front of them during long buying journeys.
- Google Ads and Display Network
- Retargeting setups for website visitors
- Campaign optimization and tracking
Email Marketing
Stay in touch with your prospects and customers using email campaigns that educate, inform, and nurture leads.
- Drip campaigns for long sales cycles
- Monthly newsletters
- Customer and distributor updates
Content Marketing
From white papers to blog posts, we help create content that supports sales conversations and builds trust in your brand.
- Blog writing and case studies
- White papers and technical guides
- Email newsletters for lead nurturing
Graphic Design
Present your brand with clean, professional visuals that reflect your industry and speak to business buyers.
- Brochures and catalogs
- Trade show graphics
- Presentation materials
Industrial Web Design
We build websites that support your sales team, generate leads, and make it easier for prospects to find what they need.
- User-friendly site architecture
- Mobile-friendly, responsive design
- Lead capture and conversion paths
Trade Show Support
We create booth graphics, handouts, and signage that help you stand out and support sales conversations at industry events.
- Booth design and layout
- Handouts, spec sheets, and giveaways
- Pre- and post-show digital campaigns
Common Industrial Marketing Challenges We Solve
✓ Long sales cycles that need consistent nurturing
✓ Difficulty standing out in traditional, product-focused markets
✓ Limited in-house marketing bandwidth
✓ Turning complex technical services into clear marketing messages
Why Work with MARION for B2B Industrial Marketing?
We’ve been working alongside industrial companies since 1980, using marketing tactics built for B2B marketing growth. Our full-service marketing firm offers digital marketing in Dallas, Houston, and Austin, Texas.
Industrial Marketing Resources
Looking for more insights? Check out these helpful reads from our team:
Reach out today for a consultation!
Let’s get started today.
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