Industrial marketing that speaks the language of business
MARION helps B2B companies create marketing programs that speak directly to other businesses, from manufacturers and engineers to suppliers.
Our marketing agency works with a range of industrial businesses across Texas, from steel fabrication to safety gear. We understand the long buying cycles in this space and help get your message in front of the decision-makers who are ready to act.
Industrial Marketing Services We Offer
We bring a B2B-first approach to digital marketing services, using strategies built for B2B companies:
More searches, less guessing. Our B2B marketing agency makes sure the right buyers actually find you without you having to pay for every click.
- Keyword research for industrial terms
- On-page and technical SEO improvements
- Local SEO for service areas
Even industrial buyers scroll LinkedIn during coffee breaks. Let’s make sure your brand is there when they do.
- LinkedIn and industry-focused platforms
- Content planning and post creation
- Campaign management and reporting
Reach decision-makers with paid ads that keep your brand in front of them during long buying journeys.
- Google Ads and Display Network
- Retargeting setups for website visitors
- Campaign optimization and tracking
Email Marketing Services
Stay in touch with your prospects and customers using email marketing automation campaigns that educate, inform, and nurture leads.
- Drip campaigns for long sales cycles
- Monthly newsletters
- Customer and distributor updates
We believe good marketing starts with good storytelling…and every industrial business we work with has a great story to tell. We help create content that supports sales and builds trust in your brand.
- Blog writing and case studies
- White papers and technical guides
- Email newsletters for lead nurturing
Present your brand strategy with clean, professional visuals that reflect your industry and speak to business buyers. Sleek brochures and trade show displays go a long way.
- Brochures and catalogs
- Tradeshow graphics
- Presentation materials
Our marketing agency builds websites that support your B2B sales efforts, generate leads, and make it easier for prospects to find what they need.
- User-friendly site architecture
- Mobile-friendly, responsive design and web development
- Lead capture and conversion paths
Don’t blend in! We create booth graphics, handouts, and signage that help you stand out and support sales conversations at industry events.
- Booth design and layout
- Handouts, spec sheets, and giveaways
- Pre- and post-show digital campaigns
Industries We Support
If it’s built, shipped, engineered, or manufactured, chances are we’ve helped a Texas business just like yours with our digital marketing services.
- Steel fabrication & welding
- Industrial equipment
- Plastics & injection molding
- Engineering services
- Concrete & pre-cast products
- Maintenance and repair services
- Safety products
- Logistics and warehousing
- OEM suppliers
Common Industrial Marketing Challenges We Solve
Marketing is full of constant challenges. Luckily, we love a challenge. If you’re experiencing any of the following problems with your business, let MARION step in and save the day.
✓ Long sales cycles that need consistent nurturing
✓ Difficulty standing out in traditional, product-focused markets
✓ Limited in-house marketing bandwidth
✓ Turning complex technical services into clear marketing messages
Since 1980 we’ve been side by side with businesses that power Texas industry.
The MARION Process
Step 1: Get to Know You
We kick things off by learning what makes your business different than the rest: your goals, audience, offerings, etc. We’ll also peek at your current integrated marketing efforts and set clear expectations.
Step 2: Build the Game Plan
This is where the strategy comes together. We decide which marketing services fit your market, what messages will resonate with buyers, and how to stretch every dollar for the biggest impact.
Step 3: Launch the Campaign
With your approval, it’s go-time. We roll out a marketing strategy designed to catch your audience’s attention and set up tracking so we know exactly what’s working (and what’s not) right from the start.
Step 4: Fine-Tune & Improve
We don’t just “set it and forget it.” We check results often, tweak messaging, adjust tactics, and shift resources toward what’s delivering the best ROI.
Top Industrial Marketing Agency FAQs
Need a straight answer on how industrial marketing really works? These FAQs answer the questions we hear most often from B2B companies that want practical guidance.
Why Work with MARION for B2B Industrial Marketing?
At the end of the day, it’s all about connecting with the right people and making sure they remember you.
We’ve been working alongside industrial companies since 1980, using marketing tactics built for B2B marketing growth. Our full-service integrated marketing firm offers digital marketing in Dallas, Houston, and Austin, Texas.
Industrial Marketing Resources
Looking for more insights? Check out these helpful reads from our team:
Reach out today for a consultation!
Let’s get started today.
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