Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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Advantages of Custom Web Design vs. Website Templates for Your Business
Read more >: Advantages of Custom Web Design vs. Website Templates for Your BusinessIf you’ve been paying attention for the past decade or so you’ve likely noticed that it’s easier than ever to build a website for your business. With website builders like Wix, Squarespace, and WordPress simplifying the website building process, many businesses might be wondering why they should bother with custom …
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Construction Marketing Ideas: Digital & Traditional
Read more >: Construction Marketing Ideas: Digital & TraditionalEffective marketing for construction companies can be challenging and cumbersome if not done properly. There are several tactics you should use to increase awareness and generate qualified construction leads. Is your construction business focused on commercial work and servicing other businesses? Do you build retail establishments, restaurants, storefronts or office …
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How to Effectively Use Social Media Advertising for Your Business
Read more >: How to Effectively Use Social Media Advertising for Your BusinessMarketing strategies are a dime a dozen. Many of them can be effective if you implement them properly, but few are as effective and user-friendly as social media advertising. With billions of users collectively using social media platforms such as Facebook, Instagram, Twitter, Snapchat, and more you would be crazy …
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Social Media Hashtag Dos and Don’ts for Businesses
Read more >: Social Media Hashtag Dos and Don’ts for BusinessesA coworker of mine here at MARION recently gave me a # symbol cookie cutter. She said she saw it at the store and just had to get it for me. 11 years ago, I’d think “what am I supposed to do with a number sign cookie cutter?” But now… …
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5 Best Practices for Social Media Crisis Communication and Management
Read more >: 5 Best Practices for Social Media Crisis Communication and ManagementThere are more than two billion active registered users worldwide on Facebook. Twitter has more than 300 million active users. In addition, there are nearly 500 niche social media sites aimed at groups as diverse as book lovers and quilting enthusiasts. Clearly, every corner of the web has a place …
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6 Logo Design Basics – How to Create a Good Logo for Your Company
Read more >: 6 Logo Design Basics – How to Create a Good Logo for Your CompanyIf you want an instantly recognizable symbol that represents your brand, you need a logo. But most business owners don’t know all the logo rules, making it hard to create the perfect visual representation of their brand. So, what should a logo contain? 6 Tips on How to Create a …
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How to Create a Content Marketing Calendar for Your Business Blog
Read more >: How to Create a Content Marketing Calendar for Your Business BlogIt’s no great secret that a good content marketing strategy will set you apart from the competition and entice your audience to stick around for future content. From lead generation to customer engagement, creating relevant and useful content consistently can have amazing benefits for your business blog. If your …
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How to Choose a Marketing Agency That’s Perfect for Your Business
Read more >: How to Choose a Marketing Agency That’s Perfect for Your BusinessThere are dozens of marketing agencies out there, so it can be difficult to pin down the right agency for your business. Choosing the best marketing agency is a lot like marriage — if you want the relationship to stand the test of time, you need to be compatible. Otherwise, …
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How to Write an About Us Page
Read more >: How to Write an About Us PageWriting an effective and engaging About Us page involves finding the right balance between following digital marketing best practices while avoiding the formulaic. A good About Us page should establish your authority, outline your experience, and tell your company’s story in a way that showcases the brand’s unique personality, voice, …