Timeless Marketing, Modern Success
We live in a digital world, it’s true. That doesn’t change human nature, and it doesn’t mean that the same forms of marketing that have worked for hundreds of years have suddenly stopped working.
What is traditional marketing?
It includes any type of campaign, advertising, or promotion that has been historically used by companies with consistent success. Types of traditional marketing efforts include newsletters, print collateral and advertising, billboards, newspaper print ads, and even flyers.
MARION’s Traditional Marketing Services
At MARION, we create marketing that you can hold, see, and trust…perfect for making a real impact. Here’s how our traditional marketing agency can help your business:
Brochure Design and Printing
Your brochure should clearly explain who you are, what you offer, and why it matters. In other words, something your sales team can actually use.
Catalog Design and Printing
Showcase your full product line in a well-organized, brand-aligned catalog that supports sales conversations and drives order volume…online or offline.
Trade Show Displays
A sharp display helps you get noticed, start more conversations, and look professional in a crowded space.
Direct Mail Campaigns
Mail that gets opened, read, and acted on. Our advertising agency’s design and messaging will give your audience a reason to respond.
Print Ad Design
Our advertising agency designs print ads and brochures that help your business stand out and look professional!
Outdoor Ad Design
Get noticed in high-traffic areas with billboard and signage designs that make your message clear, memorable, and impossible to ignore.
Integrated Print and Digital Campaigns
The best marketing agencies have print work and digital platforms together (like social media advertising and email marketing). Same message, multiple channels, better results.
Custom Design Projects
Bring your vision to life with fully customized print and design work that meets your specifications and supports your content marketing goals.
Don’t Underestimate the Power of Traditional Strategies
Some clients work with us to add traditional marketing campaigns to their existing digital plans, while others partner with MARION to build multi-channel strategies from the ground up. We see the best results when both traditional media and digital marketing complement each other.
For example, real estate and home services businesses often combine outdoor advertising and direct mail with online remarketing to stay top-of-mind with potential buyers. Healthcare providers use printed materials like appointment reminders and community ads to build customer loyalty, then connect that awareness to their digital platforms for easy follow-up. Even B2B industries benefit from pairing trade show displays and print catalogs with online lead-generation campaigns.
What Digital Can’t Do Alone
Holding a physical brochure or mailer makes your brand identity feel more personal than just seeing stuff online. Here’s why you can’t rely solely on digital marketing.
Exposure
Many traditional marketing systems are considered mass media due to the reach of the marketing message. Billboards, television, and newspapers are visible to thousands, if not hundreds of thousands, of people during a campaign.
New Audiences
Due to the exposure of traditional marketing channels, you may reach unintended new audiences that are actually potential customers. You may not have targeted this audience segment or known of their profitability without using a marketing plan.
Tangibility
Nostalgia is a powerful drug. Holding something tangible like a business card or piece of mail containing a coupon can be very meaningful to your target audience, and positively position your brand in the mind of customers.
Ready to discuss your project with a specialist?
FAQs
MARION is one of the top digital marketing agencies in Houston, but that’s not all we do! These insights will help you understand how MARION does traditional marketing.
We have 40+ years of experience executing time tested, sales-driven marketing techniques for small to mid-sized businesses.
Every business should include digital marketing in its overall marketing strategy, but not at the expense of traditional approaches. Printed sales tools, trade show displays, print ads, and mail campaigns continue to play a major role in shaping customer perception. Success depends on clear execution and consistent messaging across media platforms.
For 40 years, MARION has worked with local businesses in Texas on thousands of traditional and digital marketing campaigns. You could be next!
Reach out today for a consultation!
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