Tag: social media marketing

What Is Social Media Management? [The Digital Marketer’s Guide]

With 4.76 billion people on social media — or more than half the global population — leveraging the medium in your digital marketing strategy is one of the golden tickets to a successful business. When used well, social media can encourage brand awareness, increase customer engagement, foster consumer loyalty, enable …
Read more >: What Is Social Media Management? [The Digital Marketer’s Guide]
Which Online Marketing Strategy Has the Biggest Impact on ROI?

Return on investment in digital marketing is an incredibly valuable business metric that should not be ignored. Several types of integrated marketing channels are available, from social media and email lists to paid ads and in-depth search engine optimization. In order to achieve consistent growth, companies must leverage these channels …
Read more >: Which Online Marketing Strategy Has the Biggest Impact on ROI?