Search results for: “design”
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Why is no one visiting your website?
Read more >: Why is no one visiting your website?For most small to mid-sized businesses, digital marketing plays a major role in their marketing mix, and at the heart of most digital marketing efforts is a website. Unfortunately, many business owners start out with the misconception that website traffic is like the Field of Dreams; “If you build it, …
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Win at marketing – Run a marathon, not a sprint
Read more >: Win at marketing – Run a marathon, not a sprintI’ve worked with small and mid-sized businesses on various marketing initiatives, in a range of industries, and in a range of roles for the last decade. There are a few fundamental lessons I have learned about what works and what doesn’t along the way. The truly important lessons that I’ve …
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Three Local Marketing Strategies That Work
Read more >: Three Local Marketing Strategies That WorkIf you have a business, then you have dabbled in marketing whether you realize it or not. You’ve decided on a name, and you’ve worked to get out the word about your products or services. You’ve also likely considered the times of year that are best for certain promotions and …
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Is a DIY website right for your business?
Read more >: Is a DIY website right for your business?I’m sure you’ve seen the ads for companies like Wix and Squarespace. They offer free or low-cost DIY websites that are “all you need” or “stunning.” The question is, as a small to mid-sized business owner or marketer, is a DIY website like this really “all you need?” There are a …
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Your Outdated Print Collateral Is Bad for Business
Read more >: Your Outdated Print Collateral Is Bad for BusinessToo many brands change their social media and web content daily, even multiple times daily, but forget about old, outdated print materials. What Is Print Collateral? Print collateral is physical marketing items like branded letterhead, business cards, brochures about products and services, fliers, direct mail pieces, branded folders, business signage, …
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Does Your Business Need a Brand Story?
Read more >: Does Your Business Need a Brand Story?Everybody loves a good story. From fairy tales to legends, a story told well captures the imagination, compels us to learn more and most importantly, is etched on our minds for a long time after we hear it. It should come as no surprise that brands large and small have …
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10 Reasons to Build Your Website on WordPress
Read more >: 10 Reasons to Build Your Website on WordPressIf you are in the process of evaluating your current company website, looking for a custom web design company to build or redesign your company website, or considering adding new features or functionality to your existing company site, you will at some point have to decide which platform you want …
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Is It Time to Refresh Your Logo?
Read more >: Is It Time to Refresh Your Logo?Your logo holds a lot of meaning to you, and it should. It represents something that you’ve worked hard to build and cultivate. And the chances are that you put a fair amount of time, thought, and effort into creating the logo as well. Not to mention the fact that …
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4 Must-haves in Your Marketing Plan for Small Business
Read more >: 4 Must-haves in Your Marketing Plan for Small BusinessBusiness owners spend so much time establishing a company’s unique selling proposition that they often convince themselves that the company is, in fact, so unique that their marketing plan must be truly unique as well. On the flip side, business owners often get lost in the hunt for leads and …