Search results for: “design”

Analyzing the Success Story of Taylor Swift’s Eras Tour Marketing

Taylor Swift, the queen of reinvention, has once again left the world in awe with her groundbreaking Eras Tour. As she gracefully transitions from one era to another, Swift’s ability to captivate audiences through her music and storytelling is undeniable. However, behind this seamless transformation lies a team of marketers …
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Brand Positioning 101: How to Create an Effective Positioning Strategy

The most successful brands are, above all else, known for something. They have a unique value proposition that customers easily understand, thus differentiating them from their competitors. Identifying what makes your company’s products or services one-of-a-kind can go a long way to developing a solid following. Known as brand positioning, …
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Instagram Threads: What is it & How Does it Work?

Threads is a new app developed by the Instagram team that allows users to share text updates and engage in public conversations. It is a spin-off app from Instagram tied to users’ Instagram accounts, making it easy to create an account by logging in with existing Instagram credentials. What is …
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Industries We Serve – Information Technology (IT)

With locations across Texas, MARION offers award-winning B2B marketing strategies for tech companies of all sizes. Our Experience in Digital Marketing for Tech Companies If you’re looking for the best tech digital marketing firm in Texas, you’ve come to the right place. MARION’s professional marketing specialists, designers, and account executives will …
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Understanding Marketing Goals and Objectives + Examples

When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor. In a nutshell, goals tell you where you’re going instead of how you’ll …
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How to Create a Content Calendar + Free Template for Blogs & Social Media

In the words of billionaire tech mogul Bill Gates, “Content is king.” On the internet, knowing you need to produce content to build your brand is one thing, but finding and implementing a successful content strategy takes deliberate effort. A content planning calendar (also known as an editorial calendar) will …
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Growing Your Corporate Identity with Integrated Marketing

Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition. What Is Corporate Identity? At the root of your corporate identity is your logo, your symbol …
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MARION Announced as a 2023 Local Excellence Award Winner by UpCity

We are excited to announce that the MARION team has been recognized as one of the top B2B service providers of 2023 in Houston by UpCity! For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. Each year, UpCity …
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Industries We Serve – Travel, Tourism & Hospitality

MARION is a tourism marketing agency specializing in traditional and digital marketing for companies in the travel industry. Our Experience in Marketing for Travel, Tourism, and Hospitality Industries When it comes to digital marketing for the travel industry, we’re the pros. Our Texas-based team of experts specializes in hospitality and …
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