PPC Agency & Campaign Management Services

We run the ads. You get the leads.

We help small and mid-sized businesses in Texas run paid ads that get in front of the right people.

Our goal is to show your products and services to the folks already looking for them. We do that with smart pay-per-click campaigns, including Google Ads, display ads, social media ads, and retargeting. And we use real user data to make sure your ads show up when and where they matter most.

Our PPC Management Services

Clicks are easy. Getting the right people to click? That’s where we come in. As a PPC agency with decades of experience, MARION builds and manages campaigns that reach your ideal audience, protect your advertising spend, and deliver results you can measure.

Google Ads Management

Our pay-per-click advertising company creates campaigns across Google Search, Display, and Shopping networks that appear exactly when your audience is searching. We conduct detailed keyword research to uncover high-intent terms, write Google ads copy that resonates, and structure campaigns to maximize ROI. We track every click and conversion, adjusting bids and targeting to eliminate wasted ad spend.

Our paid advertising specialists manage campaigns on Facebook, Instagram, LinkedIn, and other social platforms to meet your business goals. We tailor each campaign’s audience targeting, creative assets, and messaging to generate engagement, leads, and sales. Paid media on social helps extend reach beyond your existing followers.

Display & Retargeting Ads

We design display ads to keep your brand visible across popular sites and apps. Our retargeting campaigns follow visitors after they leave your site, showing ads that bring them back to complete purchases, sign up for services, or request quotes, minimizing lost opportunities and increasing conversion rates.

Local PPC Campaigns

For businesses targeting specific geographic markets, our PPC agencies build geo-targeted campaigns focused on cities, neighborhoods, or even zip codes. This paid media approach concentrates your ads on the prospects most likely to visit your store, attend your event, or hire your services.

PPC Audits & Cleanup

If your current campaigns aren’t producing, our digital marketing team performs in-depth PPC audits to identify inefficiencies. We analyze keyword targeting, ad relevance, bid strategies, and performance to uncover areas for improvement. Then we refine every element to get your campaigns back on track. Our pay-per-click advertising process includes continuous monitoring of campaign performance through analytics platforms and custom reports.

Landing Page & Conversion Optimization

Clicks don’t matter if they don’t convert. We build and refine landing pages for speed, clarity, and relevance to the pay-per-click ads driving traffic. This includes optimized headlines, clear calls to action, and layouts designed to move visitors toward a decision. We measure click-through rates, cost per conversion, and revenue impact, then make data-driven adjustments to improve results month after month.

With MARION’s pay-per-click advertising services, you get a team of dedicated marketers focused on creating targeted marketing strategies, improving campaign management, and delivering pay-per-click ads that consistently produce conversions.

PPC for Texas B2B Companies

Selling B2B in Texas? Our PPC management services give you a competitive advantage by showing your business to decision-makers right when they’re searching for what you offer. We focus on data-driven strategies that combine precise paid search development, bid strategy, and campaign planning to deliver more revenue and lead generation for your business.

How we build PPC campaigns that work:

Strategy Creation – We identify your target audience, select the best ad formats, and create messaging that aligns with your broader marketing strategy.
Bid Strategy & Management – Our team handles bid management and bid optimization to control spending while maintaining strong ads placement.
Ad Creation & Copywriting – From copywriting to custom graphics, our ads are designed to drive clicks and conversions.
Performance Tracking – Using GA4, we monitor KPIs such as ROI, conversion rates, and online visibility.
Negative Keyword Management – We eliminate wasted paid media spending by refining your targeting.

Our pay-per-click advertising company works with businesses across Texas to create paid advertising strategies that drive measurable results. From initial planning to ongoing optimization, we’re committed to helping you grow through targeted marketing strategies that deliver more qualified leads and measurable business growth.

Reach out today! Our digital marketing agency has offices in Houston, Austin, and Dallas, Texas

Our PPC Process

We sit down with you to understand your business’s goals, audience, and budget. This is when we dig into your industry and current paid media/marketing efforts so we can set clear, realistic expectations.

Here’s where we map out the campaign: which platforms to use, how we’ll bid, what formats fit best, and which keywords we’ll target. Every choice is tied back to your audience and goals.

Once you give the green light, we launch the paid media ads with creative built for your audience. We also set up tracking tools so we’re getting accurate, real-time data from day one.

We check in on performance regularly, making changes to ad copy, adjusting bids, and moving budget toward the best-performing areas. The goal is to keep the campaign aligned with what’s working for your business.

Frequently Asked Questions About PPC Agencies

At MARION, we believe good questions lead to great results. Our FAQ section is here to help you make sense of the process, weigh your options, and feel confident about your next steps with our PPC services. Think of this as your quick reference guide for working with a PPC agency. We’ve kept it focused on the factors that actually impact your campaigns and your business results.

Got a question that’s not answered here? We’re ready to discuss your goals and how paid advertising could fit into your overall business strategy.

What is pay-per-click marketing?

Pay-per-click advertising is when you pay a set amount every time someone clicks on your ad. Instead of waiting for search engine optimization to generate organic traffic, pay-per-click ads place you at the top of search engines immediately. The right PPC agency will use formats and placement strategies to drive clicks that are more likely to convert.

How can PPC management services help my business?

A top PPC advertising company can increase qualified traffic, manage bid strategies, reduce wasted ad spend, and target audiences more precisely. Services like keyword research, negative keywords, ad copywriting, and bid optimization work together to improve campaign performance and return on ad spend.

What platforms do you use for PPC?

We use Google Ads as a foundation, but also run PPC ads on Facebook, Instagram, LinkedIn, and other paid media channels. The platform mix is tailored to the campaign goals and audience behavior, with adjustments made based on ongoing performance tracking. As part of our process, we regularly review where your audience is most engaged and shift resources to maximize return.

How do you figure out the right PPC budget?

Our PPC business consultants review your industry expertise, competitive landscape, and bid management options. We develop a paid advertising strategy that balances ads spend with realistic returns, focusing on the right mix of campaign management and performance tracking.

How do you measure if a campaign is working?

We track KPIs like clicks, conversion rates, cost per acquisition, and return on ads spend using Google Analytics and other reporting tools. Beyond clicks, we monitor ad placement quality, landing page performance, and the user journey after the click. Our team provides regular reports and recommendations, explaining what’s driving results and what can be refined for better performance. We believe that clear communication on progress helps you make confident decisions.

Can you target local customers with PPC?

Yes. Our PPC managers can use geo-targeting to focus your ads on a specific city, region, or even a set of zip codes. This allows local businesses to concentrate their PPC spend on customers most likely to take action. We also analyze local search trends and competitor activity to fine-tune the targeting. By pairing this approach with custom ad copy, we make sure the message feels relevant to the audience you want to reach.

How often will I get reports?

Most clients get PPC management reports once a month, including key performance indicators like performance, bid optimization updates, and budget usage. If you need more frequent updates, our digital agency team can send weekly or on-demand reports so you stay informed.

Click-Worthy Ads for Click-Worthy Businesses

Ready to improve your online presence with next-level digital marketing campaigns? Let MARION’s expert team of PPC and social media marketing specialists take your business to the next level. Drive targeted traffic, boost conversions, and maximize your ROI with a reputable PPC agency! MARION has offices across Texas, including Houston, Austin, and DFW.

Time to make your ads work harder? We’re ready when you are. Schedule a consultation with a PPC specialist today.

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