Words, and more specifically written words, have a lot of meaning. They can describe simple ideas or convey complex concepts. They are at once regional and universal. Written words are increasingly how we interact with each other and what allows us to live in an informational world without borders. So, …
Digital Marketing Articles
3 Compelling Reasons To Collect Email Addresses
Collecting email addresses should be a foundational part of your online marketing strategy. Email marketing services remain a very effective way to build brand equity, engage your target audience, and increase revenue. Every day, clever marketers and developers are devising new ways in which you can leverage the email addresses of …
6 Overused Words To Remove From Your Marketing
As a business owner, you know that it can be difficult to differentiate your business from your competitors. You’re constantly looking for new and interesting ways to make your business stand out. You may find yourself writing copy a sales collateral or website design project, and for some reason, you keep …
5 Traits of Effective Small Business Marketers
Marketing, for many, is the major driving force behind the growth of their small business. And it takes a special set of skills to execute a successful small business marketing strategy. Marketing is a constantly changing landscape of technologies, trends, and ideas. Marketers need to be able to read and respond …
Use QR Codes to Track Your Marketing Campaigns
Quick Response (QR) codes are two-dimensional bar codes that consist of black modules This customized QR code appears in the Total Safety Services & Products Catalog arranged in a square pattern on a white background. Smartphone users can scan the image of the QR code to display text, contact information, …
QR Code Spotting at Best Buy
Popular techno-toy retailer, Best Buy implemented QR codes in their retail marketing strategy this September. Although American consumers have yet to fully adapt to QR codes it seems like a smart choice to be the first-mover given current technological and consumer trends. Based on a June consumer survey, Insight Express …
E-learning Pocket Brochure with Stepped Inserts
Recently, MARION developed an impressive, custom designed capabilities pocket brochure for K Alliance, an e-learning company. MARION worked with the company to develop the content and our design team did a tremendous job on the layout and graphics. The brochure has four pages plus a cover measuring 9”x12” and included …
Knowing the difference between Web and the Internet can Optimize your Online Marketing Tactics
Ever used the terms “Web” and “Internet” interchangeably? Like “Surf the Web” or “Browse the internet”? Most of us have. But the truth is that the Web and Internet are different. The Internet is a huge network of networks- it connects computers together, so that they can communicate and trade …