We work with clients, both large and small, to plan and execute traditional marketing campaigns that effectively drive sales.
We live in a digital world, it’s true. That doesn’t change human nature, and it doesn’t mean that the same forms of marketing that have worked for hundreds of years have suddenly stopped working.
What is traditional marketing?
Traditional marketing includes any type of campaign, advertising, or promotion that has been historically used by companies with consistent success. Types of traditional marketing include newsletters, print collateral and advertising, billboards, newspaper print ads, and even flyers.
Marion’s Traditional Marketing Services
Brochure Design and Printing
Your brochure should clearly explain who you are, what you offer, and why it matters. In other words, something your sales team can actually use.
Catalog Design and Printing
Showcase your full product line in a well-organized, brand-aligned catalog that supports sales conversations and drives order volume – online or offline.
Trade Show Displays
A sharp display helps you get noticed, start more conversations, and look professional in a crowded space.
Direct Mail Campaigns
Mail that gets opened, read, and acted on. Good design and clear messaging give your audience a reason to respond.
Outdoor Advertising Design
Get noticed in high-traffic areas with billboard and signage designs that make your message clear, memorable, and impossible to ignore.
Integrated Print and Digital Campaigns
Print and digital working together. Same message, multiple channels, better results.
Custom Design Projects
Bring your vision to life with fully customized print and design work that meets your specifications and supports your specific marketing goals.
Don’t Underestimate the Power of Traditional Marketing Strategies
Some clients choose to use our services to execute traditional marketing campaigns that fit into their existing marketing strategy, but often we work with our clients to develop multi-channel marketing strategies that combine traditional marketing techniques with complimentary digital efforts.
What Digital Can’t Do Alone
Exposure
Many traditional marketing systems are considered mass media due to the reach of the marketing message. Billboards, television, and newspapers are visible to thousands, if not hundreds of thousands, of people during a campaign.
New Audiences
Due to the exposure of traditional marketing channels, you may reach unintended new audiences that are actually potential customers. You may not have targeted this audience segment or known of their profitability without using a traditional marketing plan.
Tangibility
Nostalgia is a powerful drug. Holding something tangible like a business card or piece of direct mail containing a coupon can be very meaningful to your target audience, and positively position your brand in the mind of customers.
Ready to discuss your project with a specialist?
We have 40+ years of experience executing time tested, sales-driven marketing techniques for small to mid-sized businesses.
Every business should include digital marketing in their overall marketing strategy, but not at the expense of traditional marketing approaches. Traditional marketing largely exists in the physical world. Whether it’s printed sales tools and collateral, trade show displays and branding pieces, local or national print advertising, or direct mail campaigns, the difference between success and failure lies in the execution.
For 40 years, MARION has worked with clients to effectively translate their brand identity and marketing message into traditional marketing campaigns that work.
Reach out today for a consultation!
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