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Recent Articles
Here are a few articles that explore new ideas, techniques, and expert opinions on how to improve your marketing. For even more resources, visit our blog.
New ChatGPT Ads Rollout: What Brands Need to Do Now
ChatGPT is rolling out ads! OpenAI has begun beta testing advertising inside the platform, with broader expansion expected in the coming months. If your brand relies on search or paid advertising, this is not something to watch from the sidelines. Early movers in ChatGPT ads will likely score lower CPCs …
What History Shows About the Best Super Bowl Ads
For nearly six decades now, the Super Bowl has given us some of the most iconic and memorable commercials in advertising history. Today, the marketing experts at MARION are diving into the archives to analyze the most successful Super Bowl ads of all time. Classic Ads Remember Apple’s iconic “1984” …
Ultimate B2B Lead Nurturing Guide for Long Sales Cycles
Most B2B leads are not sales ready when they first convert. That gap between initial interest and a real buying decision is where deals are won or quietly lost. B2B lead nurturing exists to manage that gap. It is not a campaign, not a tool, and not an email sequence …
Web Marketing vs. Digital Marketing: Same Idea, Different Era
When’s the last time you heard the term web marketing? It can sound dated, but the goal behind it hasn’t changed. Businesses still want to be found online and turn that visibility into growth. What has changed is how the internet works and what it takes to compete. Web marketing …