An Outdoor Equipment Dealer in Texas that sells new and used Tractors, Mowers, UTVs, Construction Equipment, and several other product lines for the Road/Construction, Landscaping, and Farming/Ranching Industries.
MARION began to implement a new marketing plan for the company in February of 2018. The goal was to increase year-over-year sales and position the company as a leading equipment dealer in Texas. Once established, the company would have the option to expand to new dealership locations.
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MARION’s strategy included several digital and traditional marketing campaigns including radio advertising, television advertising, billboard design and placement, web design, search engine optimization (SEO), pay-per-click (PPC), and strategic digital advertising partnerships.
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The unit sales improved by more than 26% during MARION’s first six months of working with the company compared to the previous year.
In September 2018, a new website was launched by MARION. Not only was the new WordPress site friendly for marketers and users, but it facilitated the speed and SEO requirements for attracting new visitors.
During the six months since launch (compared to the preceding six months), the website has experienced a 189% increase in new visitors and a 79% increase in marketing goal completions.
The SEO strategy consists of on-page SEO, off-page SEO, local SEO, and ongoing content marketing. Since the new site was launched, the SEO strategy has garnered over 27,000 users to the company website. This equates to a 362% increase in new organic users and 120% increase in marketing goal completions (form submissions, calls, service and quote requests) in less than six months.
The increase in organic traffic is largely due to the increase in relevant keyword rankings. In February 2018, the company website was ranked for a total of 905 keywords, 16 of which were on the first page. By January of 2019, the site was ranked for 2,356 keywords, 343 of which were on the first page. That accounts for a 2044% increase in page one keywords.
In addition to improved traffic and lead generation, the company website ranks locally for several key phrases. These keywords include several page one rankings.
During the six months after the new site launch, MARION was able to improve targeted PPC traffic by 55% while decreasing the cost per click by 17%. This means more relevant users and brand exposure for the company at a lower price point.
The first step we need to take is for us to understand your needs, so give us a way to reach out to you and let’s get to work.
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