Digital Advertising

Digital Advertising

Be in the right place at the right time, in front of the right people.

We build digital advertising campaigns that are everywhere your customers are, highly targeted, and optimized for effectiveness.

Connecting your company with potential customers is our mission and step one is to make sure your brand is in the right place at the right time, in front of the right people.  Whether it’s through display ads, social media ads, retargeting, or pay per click, we have the knowledge, skills, and experience to get your brand noticed online.

let's make your brand top of mind

Expert digital advertising aimed at Awareness or Conversions

Digital advertising can be focused in two general directions, awareness or conversions.  Conversion advertising strategies are usually easier to measure – a form is filled out, or a purchase is made – while awareness strategies are usually easier to execute – get this ad in front of as many people as possible. The success of your digital advertising campaigns is dependent on clear campaign objectives, clear messaging aimed at your objectives and ongoing optimization to better achieve desired results.

Most advertising clients engage with us for one or more of the following:

web-design-contentDisplay Advertising Campaigns

We design and develop display ad campaigns to fulfill specific needs, whether it’s to increase brand awareness,  or to find and convert customers as part of a larger marketing campaign.  Our designers and online marketing specialists create effective and memorable display campaigns that are true to your brand.

retargetingReTargeting / ReMarketing Campaigns

Our retargeting campaigns allow you to devote more marketing horsepower to converting previous website visitors into customers.  Retargeting works by tracking who has visited your site and displaying your ads to them as they visit other sites online.  The good branding and repeated exposure often result in higher click-through rates and increased conversions than traditional display ads.

socialSocial Media Advertising

Advertising on popular social media platforms offers boundless approaches to who, when, and why an individual may be served an ad and requires nuanced targeting and measurement. Our online marketing specialists will work with you to incorporate your social media advertising into your current social media strategy and determine the right demographics, geographical regions, and interests to target.

ppcPay Per Click (PPC)

Combining keyword research and content strategies MARION will create Pay Per Click campaigns, like Google AdWords, that can very effectively generate search engine traffic from targeted keywords in a relatively short period of time.   As a result, PPC campaigns are a great way to supplement organic search results for new SEO campaigns or for highly competitive search terms.

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