Outsourced Marketing

Q: Benefits of Outsourcing Marketing

According to the SBA , a W-2 employee can cost 25% to 40% more than just their salary due to unemployment taxes and other benefits. Paying for outsourced marketing support is a good way to eliminate those additional costs. An outsourced marketing agency also keeps several specialized marketing strategists, designers, and developers on staff to make sure all of your needs are covered. The associated costs of hiring specialized experts at your company would be significantly larger than trusting your marketing to an outsourced team.

What >

Think Points, Not Hours

Forget about tracking hours.

At MARION, we use a points system that gives you the flexibility to get exactly what you need, when you need it. Each project, task, or service is assigned a specific number of points, allowing you to allocate your resources where they’ll make the most impact. Need more design this month and less SEO? No problem. Our points system adapts to your needs, giving you control without the hassle.

A Unique Approach

At MARION we take a uniquely holistic approach to your marketing. Our mix of strategic, creative, and technical team members ensures that you have access to the right people to meet your marketing goals and grow your business.

Design and Production

Our designers and developers build creative marketing pieces, both digital and print, that are true to your brand and aimed at your marketing goals. We partner with companies on logo design, web design, brochure and catalog designs, and custom exhibits or illustrations.

Account Management

Our account executives take the strategic road map outlined by your marketing strategist and work with our team of designers, developers, content writers and digital marketing specialists to execute, analyze, and optimize the campaigns for effectiveness.

Marketing Strategy

Our marketing strategists, we take the time to understand your business goals and translate those goals into a focused marketing road map geared toward your individualized marketing objectives.

Design and Production

Our designers and developers build creative marketing pieces, both digital and print, that are true to your brand and aimed at your marketing goals. We partner with companies on logo design, web design, brochure and catalog designs, and custom exhibits or illustrations.

Marketing Strategy

Our marketing strategists, we take the time to understand your business goals and translate those goals into a focused marketing road map geared toward your individualized marketing objectives.

Account Management

Our account executives take the strategic road map outlined by your marketing strategist and work with our team of designers, developers, content writers and digital marketing specialists to execute, analyze, and optimize the campaigns for effectiveness.

Our writers and digital marketing specialists ensure that you not only get found by your target audience but that you grab them with relevant content, engage with them on social media, keep them engaged with remarketing, and convert them with calls-to-action.

How We Track Your Progress

Marketing Strategy Road Map

Your Marketing Strategy Road Map is like your marketing GPS. Created by your Account Executive, this plan sets your goals and outlines the tactics we’ll use to hit them. We’ll get this to you within two weeks of our kickoff meeting. And don’t worry, we update it every quarter to keep things fresh and on track.

Monthly Reports

You’ll have the option to get a monthly snapshot of your marketing performance, highlighting key metrics and how well things are going. Depending on the tools we’re using, you might even access real-time updates online to keep track of progress.

Progress Review Calls

We’ll set up regular calls with your Account Executive to keep everything moving smoothly. These chats, usually monthly, will cover current action items, upcoming plans, and any other needs that pop up. If your marketing plan involves many elements, we might touch base more often to stay on top of things.

Quarterly Strategy Review

Every three months, you’ll catch up with your Account Executive to see how we’re doing against the goals in your Road Map. We’ll review what worked, what didn’t, and plan the next steps for the coming quarter. Plus, we’ll dive into metrics to see how well our tactics are performing.

FAQs About
Our Outsourced Marketing Services

Running a business isn’t easy. You already know that. You have to wear different hats throughout your day. Marketing shouldn’t be one of them.

What Is Outsourced Marketing?

Outsourced marketing services are meant to supplement or replace the need for W-2 marketing employees at your company. Generally, a small business owner or operations manager will regularly communicate with your outsourced marketing department to set and adjust marketing goals and discuss ongoing results.

In-House vs. Outsourcing Marketing

In-house marketing requires you to staff specialized marketing employees at your business. This means that you are responsible for the related payroll taxes and industry training.

Outsourced marketing services are done by an outside company (like MARION) that already has processes in place for skills-related training and specialization.

Can You Outsource Marketing Effectively?

Many business owners have a healthy skepticism for hiring an outsourced marketing department. For the best results, we recommend learning how to choose a good marketing agency before choosing a firm that’s right for you.

The right firm will reduce the stress surrounding marketing, and affect very profitable marketing results for your company. See one of our B2B marketing case studies for an example of outsourced marketing solutions that work!

Why Outsource Marketing?

Outsourced marketing for small businesses affords you more time to focus on business operations and customers. Owning a small business requires large amounts of time and energy, and spreading yourself too thin is a common problem.

Using an outsourced marketing director can give you the time and energy needed to grow a successful business.

Benefits of Outsourcing Marketing

According to the SBA, a W-2 employee can cost 25% to 40% more than just their salary due to unemployment taxes and other benefits. Paying for outsourced marketing support is a good way to eliminate those additional costs.

An outsourced marketing agency also keeps several specialized marketing strategists, designers, and developers on staff to make sure all of your needs are covered. The associated costs of hiring specialized experts at your company would be significantly larger than trusting your marketing to an outsourced team.

How Much Does It Cost to Outsource Marketing?

Our full-service, outsourced marketing offering starts at $4,000 per month. From a financial standpoint, this is the equivalent of hiring an entry level marketing resource when factoring in tax and benefits. However, our outsourced marketing offers you access to a team of experts across all marketing disciplines.

Testimonials

Marion has improved our marketing results. Our SEO results are far and away better than those we were getting before. They have designed several websites for us that bring us constant compliments. Our lead cost from online marketing is almost half the cost of our previous experience. The people at Marion are friendly, easy to work with, creative and very responsive, I highly recommend Marion Integrated Marketing.

– Alan Olinger

We’ve worked with several people before MARION and we were so lucky to find them because they got right on the project and we’ve had nothing but progress since that time. I’m very pleased with them.

– Genesis Medical Management Solutions

We’ve worked with MARION for over three years and we’ve been very happy with the services they’ve provided us. They always respond to us quickly, and we’re very pleased with what they’ve done for us.

– Forum Energy Technologies

Our impression of working with MARION has been superb. They are creative, strategic, and extremely customer service oriented.

– Harper & Pearson Company

I get all my business from my website. It has paid for itself 100 fold.

– Texas Legal Malpractice

I wanted to be sure to tell you asap how incredibly gifted you are… the brochures and display are richly poignant and accomplish everything we asked of you in creating these products (and more). We look forward to a long and wonderful association with you and your fine company.

– DeBakey VA Medical Center

During IFS’s first year with MARION, we’ve seen an immense increase in web traffic, contacts and most recently inked a $4.5 million dollar deal thanks to MARION’s SEO services.

– Integrated Flow Solutions

Let’s get started today.

"*" indicates required fields

Name*

First Last

Email*

Phone

Company*

Message

Email

This field is for validation purposes and should be left unchanged.