With
The Marion
Group, you have a single resource for all your Internet Marketing Services needs.
The
Marion Group can:
| • |
Optimize
your website for search engines to achieve high
rankings. |
| • |
Get
your site listed on search engines and directories |
| • |
Increase
your site’s link popularity. |
| • |
Buy
relevant keywords for which your site is not
optimized. |
| • |
Provide
on-going Internet Services to continually improve
your sites
performance. |
| • |
Build
your brand across the Internet. |
Below
is a brief overview of our Internet Marketing Services.
| ON-PAGE INTERNET
MARKETING SERVICES |
Search
Engine Optimization (SEO)
 Keyword
Analysis: To determine the exact words
and phrases that people are using to find your
products
and services, The Marion Group executes a Keyword
Analysis. Relevant keywords and the number of
searches performed
per month for each keyword are compiled onto the
Master Keyword List. We also look at your competitor
sites to find
more keyword opportunities. From this analysis, we
use only most favorable keywords to build the content
for your site.
Search
Engine Optimization (SEO) of Your Site Content: The
Marion Group interviews your company and/or key
employees to develop search engine
friendly
content for your website. Search engine optimized
(SEO) text
consists of 250 – 300
words
per page incorporating the appropriate placement,
prominence and frequency
of keywords.
Each
page is uniquely optimized for the content of the page. More
on Search Engine Optimization.
Persuasive
Content: It is one thing to get traffic
to your site, it is another thing to convince visitors
to contact you and become customers. This is an important
aspect of content frequently missed by typical SEO
services. The Marion Group content developers write
content to get your site top ranking on search engines
and write compelling content to persuade visitors to
phone or email you.
| OFF-PAGE
INTERNET MARKETING SERVICES |
Directory
and Search Engine Submissions
Once your site is launched, it is time to submit it
to search engines and directories.
Submit
to Directories: The Marion Group submits your
site to the top three directories. Two of them are
fee-based and the third is free. It is essential to
be on these directories as search engines consider
sites listed on them when determining rankings. We
also submit to specialty directories depending on your
industry.
Submit
to Search Engines: The Marion Group uses the
Yahoo! Site Match service to get your Home page listed
in the Yahoo search engine and others within 7 days.
| • |
Listings
appear in the main body of the search results
page. |
| • |
Rank
position is determined by the relevance of your
site content to the user's search request (hence
your page must be search engine optimized for
high rankings!). |
| • |
Search
engines included: Yahoo, MSN, AltaVista, AllTheWeb
and Ask Jeeves. |
Get
started on an aggressive Internet Marketing campaign
by calling The Marion Group at 713-623-6444 or use
our Quick Quote Request for prompt action.
|
Search
Engine Marketing
To
make sure you are covered for those keywords for
which your site is not optimized, but still have
importance for you, we purchase keyword ads for
you.
Purchase
Keywords (Search Engine Marketing): The
Marion Group works with you to determine which
keywords you wish to purchase and set s up accounts
with the two leading providers of this service.
Your ads appear across dozens of the top search
engines, including Yahoo!, MSN, Ask Jeeves, Lycos,
AltaVista, Netscape, HotBot and Google.
Charges
are only for visitors to your site. You have total
control of the amount you wish to invest in this
service. You can ramp up your campaign or pull it
back down in a matter of hours.
Online
Yellow Pages: If your business has a local
focus, The Marion Group ensures that you have listings
and
top-listed ads on the major online Yellow Pages for
Yahoo, Google, MSN and others.
Link
Popularity: Link popularity can literally
make or break a site with search engines, yet developing
a powerful link strategy is one of the most difficult
areas of Internet marketing.
"Link
popularity" generally refers to the number and
quality of the incoming links to your site –the
fact that other sites consider your site important
enough to link to it. Search engines put a high premium
on a site’s link popularity and use link popularity
in evaluating rankings. As already mentioned, links
have to be of good quality, such as coming from authoritative
sites, respected directories or industry hub sites.
The
Marion Group can put together a powerful link popularity
campaign that your competitors will find difficult
to beat. We find the authoritative sites in your
industry and use proprietary software to find what
sites link to your competitor sites. Then, we pursue
the quality links that will raise the link popularity
of your site.
| ON-GOING
INTERNET MARKETING SERVICES |
The
job of our Internet Marketing Specialist is to keep
up-to-date on changes and trends in the industry
and to make sure
that clients such as you receive the advantage of this
knowledge. As part of our on-going Internet marketing
support, our Specialist will:
| • |
Keep
a finger on the pulse of your business, always
looking for more opportunities to increase traffic
in those areas that are most beneficial your
business. |
| • |
Work
on strategies that will result in turning your
site traffic into customers. |
| • |
Maintain
your master keyword list. |
| • |
Manage
the paid inclusion accounts with the various
search engines. |
| • |
Manage
your purchased keyword accounts and report activity
monthly. |
| • |
Recommend
new Internet marketing strategies as opportunities
present themselves. |
| • |
Prepare
a monthly report of site activities including
number of visitors to your site, performance
of your
purchased
keywords, online forms completed as
a per cent of visitors (conversion rate) and
recommendations for improving site performance. |
 |
The Marion Group has
full-time Internet Marketing Specialists on staff. |
| More
Internet Marketing Services |
| Shopping
Feeds: to sites such as Shopping.com, Bizrate
and Froogle. |
| E-newsletters: to
keep you in contact with your customers and prospects. |
| Banner
Advertising: to attract traffic from
popular content and commercial sites |
|
