5. Foreign language capabilities

MARION’s email newsletter service fully supports foreign language and double-byte character sets, allowing you to send both plain text and HTML emails in virtually any foreign language. Here is a list of supported character sets:
US-ASCII, ISO-8859-1, ISO-8859-2, ISO-8859-3, ISO-8859-4, ISO-8859-5, ISO-8859-6, ISO-8859-7, ISO-8859-8, ISO-8859-9, windows-1250, windows-1251, windows-1252, windows-1253, windows-1254, windows-1255, windows-1256, windows-1257, windows-1258, UTF-8 (Unicode), Big5, ISO-2022-JP, EUC-KR, korean

6. Extremely reliable and distributed email deliverability

Our dedicated blasting services are built on a distributed, rather than centralized, network of email senders across the world. Our farm of email servers is distributed across eight data-centers spanning the globe, with each data-center on a different IP subnet. This architecture allows for complete fault-tolerance and redundancy across our SMTP email senders.

7. Connect to external databases in real time

Our dedicated blasting web-based email service provider can connect to desktop and Internet databases in real-time. Connect directly to and read your email lists from Access, Excel, SQL Server, Oracle, MySQL, Goldmine, and other popular databases, without having to export and import data and without having to converting to CSV files. Using our database connection technology, you will never have to worry about synchronizing data between mail clients and your external database. We can read from a database on your computer or network, and it can also interact with a database that drives your web site.

8. Initiate mass emails from your desktop email client

Create and send emails in your favorite desktop email client, such as Outlook, Outlook Express, Eudora, Thunderbird, or even web-based email like Yahoo! Mail or GMail. Simply compose the message, send the email to your assigned @marion.com email address, put special instructions in the Subject line, and once the server receives the email list, it will begin propagating it to your designated email Group.

9. The most granular tracking, down to the recipient level

MARION reporting module tells you who has unsubscribed, bounced, replied, forwarded, opened, and clicked through to your web site on a per email campaign basis. Additionally, extend our click-tracking feature into your web site with our Web Site Activity Tracking feature by adding one line of code to each page in your site. Then you can track an email recipient's movement through your web site after clicking a link in an email message. This allows you to truly capture "conversions" of prospective customers into buyers.

10. Constant service improvements and feature additions

Unlike most email services that release an upgraded version of their software once a year, MARION is constantly enhancing its service, sometimes on a week-by-week basis. Our development team is extremely responsive to customer requests, and in fact most new features are the result of customer requests.

MARION Interactive creates dynamic and effective e-mail marketing campaigns.
According to statistics from the Direct Marketing Association (DMA), email campaigns have overtaken direct mail in volume.  It is much more cost effective create and implement email campaigns, and much easier to track your success. 
MARION can help plan your email campaign by discovering the following:

• Who is your target audience?
• What are your marketing objectives?
• What is your budget?
• What are best practices in implementing and tracking your campaign?
• How will your campaign integrate with your website and social media branding and communications?

Great content is a key factor to success.  MARION can help develop great ideas, develop content and help write great subject lines to help capture your audience. 

Implementation into the correct html formats and testing for bounce rates are also critical for success email blast campaigns.

MARION provides a complete solution for all your email blasting needs.  Development strategy, research,  content development,  implementation, powerful design solutions and solid pulse server e-blast hardware,  software and extensive tracking tools.

Green Marketing.  We at MARION are concerned about our environment.  It’s very obvious about the impact to our planets natural resources to use electronic communications versus printed communications which require paper, ink and fossil fuels for delivery.

Think of MARION Interactive when you need email communications support. Call or email today to get on the fast track for powerful communications through email.

Count the ways ...

1. 100% branding control of your emails

Your emails are from you, not us, so you will never see a "Powered by MARION" footer or tagline appended to the bottom of your emails. You are in full control of the look and feel of your emails. You can even control where CAN-SPAM requirements like an unsubscribe link and your postal address go, so that even these elements can be fully integrated into your email's design. Additionally, you can even brand the tracking domain (the domain used for open tracking and click tracking) so that our domains don't appear anywhere within the body of your emails.

2. The most advanced HTML editor we could find

To help you compose HTML emails, email campaign software includes a powerful browser-based HTML editor that supports such advanced HTML capabilities as Cascading Style Sheets (CSS), real-time spell checking, a Microsoft Word document cleaner, and one-click buttons to insert CAN-SPAM compliant footers, unsubscribe links, and forward-to-friend links.

3. The most advanced personalization capabilities possible

Basic personalization allows you to substitute field names for values. For example, if you have your subscribers' First Names, you have each email you send begin with "Dear [First Name]" where each recipient will see his or her first name. More advanced personalization allows you to define custom content for each recipient based on their profile. Using the VBScript language, you can insert IF-THEN statements in the body of your email to say, send a tennis promotion to your tennis customers and a basketball promotion to your basketball customers, and a generic store promotion to everybody else. In fact, you can use the entire VBScript language to script your emails for the most one-to-one personalization with your customers possible. Additionally, you can send to just those recipients that have exhibited a certain behavior in the past. Want to send to only those members of your list that clicked a certain link in last week's email? No problem. And, you can program your emails to pull in content in real-time from your web site. Lastly, you can append social media data to your Email Lists and personalize your email based on recipients' age, gender, and location.

4. Specify all properties of your email message, down to the header level details

Along with typing in a subject, message body, and defining who your newsletter email will be going to, you can also set these properties of your email message:

• Request Return Receipt
• Priority of Message (Low, Medium, High)
• Line Length for Wrapping
• Content Transfer Encoding
• Character Set (including all ISO formats)
• A custom reply-to address
• Up to 20 file attachments