Inbound Call Capture
Online Lead Capture
|Capture inbound calls generated from your website, print campaigns, or broadcast campaigns
The inbound call dashboard allows you to:
- Create a dedicated number for each print campaign (direct mail, magazine ad, billboard, etc), broadcast, or trade show promotional material – any marketing activity for which you want to measure ROI
- Track leads from specific search engines
- Record audio from the inbound calls to review or for training purposes
- Run multiple reports on inbound calls by campaign
|Capture completed contact forms on your website
The online dashboard allows you to:
- Display information on requested services and products
- Flag leads as emailed or requiring follow-up
- Assign leads (i.e. sales, tech support)
- Email from system
- Run activity reports
- Download demographic information for potential future campaigns
Only recently has this information been accessible with such accurate results.
The diagram below is an example of various customer contact points that could potentially generate leads for a company. Depending on your company's business model, a certain portion of leads could be generated through Active Lead Capture, by making cold calls or gaining leads through references and networking. With MARION's TLC for Your ROI Program™, your company can determine the value of advertising and marketing efforts and identify areas of success and those needing to be improved upon.
The MARION TLC for Your ROI Program™
utilizes two separate platforms to capture leads. One platform will capture the inbound calls resulting from any campaign in any type of media. The other platform will capture all completed contact forms generated from your website. Each platform is custom and can be personalized to your company’s needs.
By knowing the source of the lead, your company can now determine which marketing efforts are generating results. By knowing which campaigns are effective, your company can save money by focusing their marketing budgets to the campaigns that provide results.
The additional information attained through lead capture will benefit your company by providing demographic information, which could be used for future campaigns, such as direct mail or email newsletters.
Are You an Ideal TLC Client?
The ideal Total Lead Capture client is a company that wishes to save money on marketing and advertising and determine how their marketing budgets are being spent.