Twitter recently announced that sponsored tweets and accounts would be reintroduced to timelines and searches, and suggested follows on the mobile app for Android and iOS.In the past, promoted trends already had a bad reputation on Twitter’s mobile app, but Twitter has made some key changes this time around that may have just changed the way we do marketing on social media.
In the next couple of weeks Twitter will be promoting content, beginning with sponsored tweets from brands, who users already follow. The promoted tweets will move closer to the top of the mobile timeline, which means the promoted tweets show up in user’s streams. With that case in point, promoted tweets will give advertisers the opportunity to choose where to show Tweets to anyone with similar interests.
Twitter says they decided to make this move because the response they got to their mobile testing was positive. How long will it stay that way?
According to Twitter, 55% of the more than 100 million regular users check in at least once a month using a mobile app. With the upgrades in navigation and presentation, this number should continue to climb. The app allows you to easily click through to read submitted articles and maybe get more out of Twitter than ever before. Now we just wait and see what will happen next, but it’s a good start for Twitter and maybe a “new” change in how we do mobile marketing.
Sources: Twitter and Mashable.com