March 12, 2015 | By: Marion Marketing

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The Google Update & Responsive Web Design

Google's algortithm update, set to go into effect on April 21, 2015, penalizes websites that aren't optimized for mobile.

Last week Google announced that starting on April 21, 2015, they will be changing their search algorithm to penalize sites that are not mobile friendly.

My site isn’t optimized for mobile devices. Will my page rank suffer?

In a word, yes. Here is Google’s announcement:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices

How can I tell if my page is mobile friendly?

You can test your current site by using Google’s mobile friendly tester to see if you are ready for the algorithm update.

Yikes! My site is not optimized for mobile, what should I do?

Talk to your website designer/developer about converting your site before the April 21st deadline. You have the option of either creating a separate mobile version of your site on a “.m” subdomain, or upgrading your site to responsive design. Both options optimize your site to be more appropriate for smaller screens. While creating a separate mobile site is less expensive than upgrading to responsive design, a separate mobile site is not as good for search, and can dilute domain and hurt organic search traffic. However, a separate mobile site is better than nothing and can be a quick and easy way to comply with the new search algorithm.

Google rarely gives businesses the opportunity to prepare for  algorithm updates. Take advantage of this opportunity to make sure your site is properly optimized for mobile and protect your page rankings.

Do you need help with responsive web design? Let MARION Integrated Marketing design a fast, easy to read mobile site to help your customers reach out to you. Get a quote today!

About Marion Marketing

MARION is a full-service marketing agency. We partner with customers to either supplement their existing marketing department or serve as their full outsourced marketing department. Our areas of expertise include branding and graphic design, online marketing and traditional marketing.

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