Inspired by Earth Day, we thought we would write a blog on Green Marketing, also known as Sustainable Marketing.
Green Marketing is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category. Although there are no rigid guidelines that can categorize what is officially a green or sustainable company, it is becoming more common for marketers to claim this status in hopes to generate favorability amongst their customers. People now want to be more green and eco-friendly in every way, including marketing one’s business.
According to the American Marketing Association, Green Marketing is the marketing of products that are presumed to be environmentally safe and constantly growing. Thus green marketing incorporates a broad range of activities including product modification, changes to the production process, packaging changes, as well as modifying advertising.
At MARION Marketing, our marketing agency in Houston concerned about our environment.To minimize the impact to our planet’s natural resources we prefer to use electronic communications versus printed communications which require paper, ink and fossil fuels for delivery.
So Happy Earth Day and go for a green marketing strategy!