The right web design has the advantage of bringing more traffic to your business. Once you get the traffic coming it can help you to close more deals. It can also help you to get the conversions that you need to increase your revenue. The wrong design can have an equally as profound affect but it will be in the opposite direction, you will lose traffic, you will be able to make fewer conversions and you will not see an increase in revenue.
How Do You Know What Works?
You do not know what works but your designer should know. They should also have provided you with a functional site that meets your company’s unique needs. Your design should be a responsive design since more and more people use mobile devices to access the web and to search for businesses. It should be:
- A reflection of your business
- Easy to navigate
- Easy for you to navigate
- Provide you with all the applications you need
Your web design should be a reflection of your business. In other words if your business is for example kids birthday event planning, you do not want to set a sophisticated tone with your website. The designer should be creative enough to come up with a theme for your site that will relay what you do.
It has to be easy to navigate. The fact is that there are trillions of websites out there and many of them likely offer similar products or services, if your website is not easy to navigate your visitors will just move on. Your website has to be easy to use from any device or you risk losing new clients/customers.
Your website has to be informative. Getting the traffic to come is one thing but keeping it is another. Of course it has to be easy for your visitors and easy for you to use as well.
Have an Audit…It’s Complimentary!
If you do not believe that you are getting the responses that you think you should you may want to consider having an complimentary audit by Marion. An audit can help by pinpointing what is working and what is not. A team of our top web design, SEO and Internet marketing professionals can help you to understand whether your website is working for you or not and offer some suggestions as to what can be done.
Your website with the proper design should be enhancing your business, if you think you should be getting more out of your website call Marion Integrated Marketing they will be more than happy to help.