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Using QR Codes to Market Your Business

QR (short for Quick Reference) codes are two-dimensional barcodes that consist of black modules arranged in a square pattern on a white background. Smart phone users can scan the image of the QR code to display text, contact information, or open a web page in the phone’s browser using a QR code app.

QR codes now appear in magazines, on signs, flyers, business cards, and are useful for just about any object for which users might need additional information. Japan has been using QR codes since 1994, and with the growing popularity of QR codes overseas, they are beginning to take hold in the United States. Several studies indicate that usage of QR codes in the U.S. has increased exponentially since they were first introduced here. Sears used QR codes in their 2010 holiday Wish Book and the new annual Sears Tools Catalog is populated with QR codes as well. So how can you use this technology to promote your business? Below are a few examples of what QR codes can do for your company:

Printed Ads: Allow customers to download contact information or link to a Google Maps location.

Catalogs: Link to additional product information such as specification sheets or instructional videos, dial in directly to your sales department.

Direct Mail: Link to your website, electronic catalog, or a form to request information.

Business Cards: Provide directions to your location, a link to your website, or access to a video from you or your company.

Contact MARION Integrated Marketing to learn more about using QR codes and take your marketing outreach to the next level.

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