QR Codes & Mobile Web Design, The Dynamic Duo
QR code usage without a mobile-friendly website linked to it is like Batman without Robin. Sure the dark knight can fight crime without him, but it’s best when they’re together. The same can be said for QR codes and mobile web formatting. Without the dynamic duo, you’re completely diluting the user experience. The blend of excitement and curiosity is soon deflated by the frustration of navigating a regular site designed for a pc screen. Depending on the content and design of the site, it’s possible that they’ll even lose interest.
When connected to a mobile-friendly website you maximize your chances of transforming traffic into conversions, which is the end goal after all.