Public Relations Firm Houston

Implementing Your Specific
PR Strategy

Once we have developed your specific public relation strategy, The Marion Group will implement the campaign through various outlets, both traditional and creative.  Common outlets that can be used are the media, speeches and public appearances, interviews and sponsored public events. Marion will only use outlets that will reach the majority of your company’s audience and in a way that will reflect your company positively.

In Times of Crisis

The key to any crisis communications campaign is to be proactive. Be prepared if ever a crisis hits and remember, that in the minds of your audience, silence equals guilty. Therefore, it is always best to be open and honest with your audience in a time of crisis.

The Marion Group can provide a crisis communications plan that will coach your company on reacting to a crisis situation in a quick and responsive way and the spokespeople on proper technique when communicating to your audience.

Imagine a public relations firm that integrates public relations services with advertising, marketing and graphic design services to offer you a comprehensive solution.

The Marion Group creates public relations strategies with campaigns that promote your company’s interests and image. Our public relations strategies create favorable public exposure and help your company gain a public image that complements your company’s core values.

Our public relations services include:

• Analyzing public opinion about your company
• Establishing relationships between your company and the media
• Crisis management
• Issuing press releases
• Speech writing
• Interview coaching
• Organizing public events

The Marion Group provides integrated marketing services that can incorporate your public relations campaign across all forms of media to provide your company with a consistent message and increased brand awareness.

Creating the PR Strategy

We begin each public relations campaign by researching and developing a message for your campaign and determining the optimal outlets to disseminate the message. By doing this, we can develop a good understanding about how your audience will respond to your message and tactical ways to reach them.