There is great news for niche companies who are not among the Forbes’ Fortune 500. It is now possible to have your website on the first page of search engine results without spending millions on advertising.
Actually, “according to a recent study, companies who target niche consumers online spend significantly less in advertising dollars per month than those who appeal to the masses.” Search Engine Optimization is replacing mass media tactics and at a lower price, which is beneficial during the current economic downturn. Furthermore, companies have the “ability to track how each ad dollar is spent.” Being able to track a company’s Return on Investment (ROI), helps the company determine where to spend marketing and advertising funds and even how much to spend.
By “spending smaller amounts of money, the company can target a smaller amount of people who have a greater interest in your product,” which is ideal for a small to mid-size company.
In addition to their other services, The Marion Group has been providing SEO and Internet Marketing services to clients for quite some time. Marion is currently working on a new, web-enabled service that will allow clients to determine the source of each online and phone lead. This way the clients will be able to better determine their ROI.
Now even small companies can go global if the niche is right.
Source: Adams, Chris. “Niche Marketing Provides Greatest Return on Investment.” TechLinks.net. June 30, 2008: |
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The spring and early summer months are very popular times for trade shows and conventions, and in the sea of crowded booths, having a high quality display can help you stand out from the crowd. The graphic designers and writers at Marion are experts in creating trade show displays that tell the story of your company in a graphical way that is both appealing and professional, allowing you the make a lasting impression on those who see your booth. No matter the size of the show you are attending or the display that you need, let Marion help your company stand out from the crowd.
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When it comes to publicizing your company, there are thousands of media outlets you can use. However, media buying is more than choosing the media platform and buying “air time,” you must also consider the placement of your ad as well as the time your ad is aired if you use radio or TV. From radio, TV, billboards and print, Marion’s team can assist you in choosing the right media and placement of your ads, as well as assist you with the design and creation of your ad.
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The Marion Group has carried the reputation of being one of the best in the business for web design and we have been busy creating compelling designs to uphold that reputation. Recently, we updated Gabbanelli Accordions, a fun and whimsical site previously created by Marion, with new pages and content. The Marion designers also designed two new sites that are both cutting-edge, creative and beautifully balanced, so through design and copy, the companies are able to clearly convey a message about themselves while making a powerful impact. Check out our latest website designs:
Northstar Wealth Advisors
Centerprise Group
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Though many companies and organizations are required to produce an annual report, the design of your annual report can do more than just make a financial statement. A well designed annual report can help your company or organization tell a story that reflects the successes of the past year and optimism for years ahead, as well as reinforce your brand.
Marion has had the distinct privilege of creating many annual reports for companies and non-profits from varying industries. Two annual reports that we are most proud of are CHRISTUS Health and The Moody Foundation. Both of these annual reports took a creative and artistic approach to show the many sides of their organizations and to present their financial information in a way that becomes part of the design itself.
Please visit Marion’s Annual Report Portfolio.
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If Marion hosts your company email, this “Summer Cleaning” tip is for you. Because your e-mail is likely the most common form of communication used in your office, you may get a message telling you that your mailbox is full. Don’t sweat it! Go online to your Smartermail account and simply clean out your box. If you’d like, just forward the message on to Marion, and we’ll do the cleaning for you!
Also, be sure you are using an email client such as Outlook, Eudora, or Thunderbird to view your email. Copies of your email should be deleted from the server or automatically remove after a selected number of days to ensure plenty of space remains in your inbox. If you have questions about what steps to take, we are happy to help.
We would also like to let you know about a new email partnering option with Postini. If you feel that you have been receiving a large amount of SPAM, this is a great option for you. Postini will help reduce the amount of SPAM in your inbox! |
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In the Spot Light
The Marion Group would like to introduce some new faces…
Betsy Chambers joined The Marion Group as an Account Manager in May 2008. Her professional background is in hotel corporate catering sales. She has a bachelor’s degree from The Pennsylvania State University and is currently pursuing her Masters in Business Administration as a part time student at the University of Houston. Her motto is work hard, play hard.
Jessica Neely, one of the newer Marion faces, is a recent graduate of Sam Houston State University with a Bachelor’s Degree in Mass Communication with an emphasis in Public Relations. She was a national member of the Public Relations Student Society of America and truly enjoys her craft. Jessica is currently the Writing and Marketing Assistant and proud to call Marion home. Jessica feels fortunate that she can utilize her education and continue to grow within the industry.
Jonathan Berleth has recently joined The Marion Group as an Account Manager. Jonathan is a graduate from The University of Houston where he studied Marketing and Economics. He is passionate about helping customers achieve their goals and does so through experience, open communication and a focus on excellent service!
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