Build your brand with proven brand management techniques.
Separate Yourself from the Herd
In order for your brand to stand out from the crowd, you must first
consider how your firm is positioned in the minds of your customers
relative to your competitors. To determine this, begin by examining
the customer benefits of your product and/or service offerings.
In fact, simply interviewing your customers about this may uncover
some surprising insights. Next, determine the benefit that is
unique to your company, differentiates you from your competition,
is highly relevant to your customers and is one you can deliver
consistently.
Get Your Brand Positioning Message Out
Once you have found your differentiator and brand positioning, you
need to get the message out by creating a total brand experience
for customers at each point of contact with your company:
With Your Employees: Energize
them all to become a brand focused, brand promoting culture.
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For Your Brand Identity:
Create, standardize and/or vigorously manage your brand signals
(logo, typography, packaging, voice, music, etc.)
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Through Integrated Marketing Mix:
Use creative and technology resources to express your brand
message clearly and consistently in all media.
Reap the Rewards
Successful brand building can allow you to price your products or
services at a premium, improve customer loyalty, increase market
share, motivate employees and ultimately make your company more
successful.
Marion can help with all phases of brand building.
To get an idea of what we can do, visit our
Brand
Building page. |
The beginning of the year is a great time to “reflect” on
the progress or success of your company. So how are you doing?
Are you still meeting/exceeding customer expectations? Are customers
still pleased with your product or service? Are they repeat customers?
Are they referring you to their friends, family, and
co-workers? How do they feel about you?
These are all important questions to ask to help
you measure the quality of the product or service that you provide. An
easy way to find the answers to such questions is through a customer
satisfaction survey. There are many tools that can help you
build an effective customer service survey and The Marion Group
would be happy to help you too!
If you haven’t already done so, please fill
out our customer
survey...
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In the Spot Light
New Faces at Marion
The Marion Group is excited about the growth we sustained over
the past year and as such, we have some new faces at The Marion
Group to help us serve our clients.
Hayley Fisch joined The Marion
Group in August of 2007. She has a background in media publishing
and holds a degree from RIT in new media- publishing. Hayley
comes to Marion all the way from New Jersey.
Erika Waters, in September 2007,
joined the marketing team at Marion Group. She has a marketing
background and holds a BBA in Marketing from Texas A&M University.
She comes to Marion from
College Station, TX.
Vladimir Orozco was added to the
production team at Marion in October 2007. Holding two degrees
from the Art Institute and from American Intercontinental University,
Vladimir is also an excellent photographer. His creativity
and sense for design are a great addition to our already stellar
team.
Damon Vance joined The Marion Group
as General Manager in January of 2008. He has a strong background
in sales and marketing in many industries. Damon earned his
undergraduate and master’s degrees in marketing from Texas
A&M University. |
