This
is The Marion Group’s Newsletter to business people
such as you who are looking for ways to grow your business.
We hope to share with you, new ideas and marketing opportunities
to achieve your business goals quickly and economically,
in print and multimedia, and on the web.
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- Branded
micro-sites
- Customer
reviews and ratings
- Online
customer forums
- Peer-to-peer
transactions
- Product
focused blogs
- Community-created
products
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Social
Commerce is Here
A growth
in social network users has led to the creation of a
new market segment officially labeled as s-commerce. Typically
the s-commerce group does not respond to online ads in
the same way as other users. Since these individuals
join the sites to be social, viral marketing is the most
effective way to reach them. The biggest and best known social
networking site, is, of course, myspace.com. |
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Do
you needing a branding concept for your company that
is unique and effective?
Marion
has just completed a multi-phase project for ProActive
Diagnostics, a well diagnostic services company. We
created a 3D illustration around the client’s well
data graphics, which then turned into a brand concept for
all their marketing pieces. The project scope has
included a Flash website memorylog.com,
a pocket brochure, a gatefold brochure, and a 10-ft
display with a stratus table.
Marion
brings ideas to life.
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A
Race Against Time
With
six days to complete two elaborate ads for Champion Technologies,
Marion was in a race against time. We gathered up our resources
and, soon enough, were on our way to production. Following
the first concept layout, we needed several models to participate
in a simulated race, a cherry-picker for the photographer
to shoot from, and a permit to block off the roads downtown.
The second ad didn’t require as much preparation,
but did require a trip to a rock climbing wall.
And yes,
we beat the clock!
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Proposed
Formula
to a
Good Google Ranking
While
predicting Google’s strategies seems nearly impossible,
one man by the name of Randfish has suggested a formula
for Google’s algorithm. The formula is not
official, but it brings up some good points.
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TheFormula:
GoogScore
= (KW Usage Score x 0.3) + (Domain Strength x 0.25) + (Inbound
Link Score x 0.25) + (User Data x 0.1) + (Content Quality
Score x 0.1) + (Manual Boosts) – (Automated & Manual
Penalties)
Factors |
Definitions |
Keyword
(KW) Usage |
Include
keywords in meta tags, density in body copy, internal
linking and URL construction |
Domain
Strength |
Age
of domain and registration history. |
Inbound
Link Score |
Depends
on age, quality, linking text and relevance |
User
Data |
Based
on behavioral data – number of time URL is
clicked on, search requests, historical usage factors |
Quality
Score |
Probably
evaluated by Google manually either with a person
or specialized algos to determine page quality |
Manual
Boosts |
Belief
that Google manually chooses important and relevant
sites |
Automated & Manual
Penalties |
Stated
in Google’s guidelines |
Marion
will keep your website on top of the game by applying new
strategies and staying up-to-date with search engine developments.
Source: Ineedhits.com
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Get
your Feet Wet with Marion …Barefoot
Properties Did!
Business
at Barefoot Properties, a realtor for luxury beach houses,
condominiums and custom bay homes in the Galveston and
Texas Gulf Coast area, is making headway with their new
website recently designed and launched by Marion. The
layout promotes easy navigation throughout the site directing
users to exactly where they need to go. The graphics
illustrate the experience of owning a beachfront property
making it effortless for the user/buyer to imagine their
new lifestyle in a beach home.
Check
it out at www.barefootgalveston.com
Let
Marion help you develop a website that brings your business
to life!
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Google
Docs!
Google
Docs and Spreadsheets
are a
great alternative to the traditional Microsoft Word and
Excel applications, especially when collaboration is involved. You
can invite collaborators or just include viewers and restrict
them from editing. The
RSS feed features document changes and keeps a history
of those changes. It’s compatible with Microsoft
programs and allows you to import and
export files.
Important
features:
- Import
current .DOC, .RTF, .XLS, .ODS, .CSV files
- Export
as a .DOC, .RTF, .ODF, .CSV, .HTML, .ODS, .PDF and .XLS
Go to docs.google.com to
check it out.
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Spruce
up your Office
Marion
can help you update your existing signage or start from
scratch to create a professional looking setup. We recently
completed a full signage makeover for Aggreko including
two murals mounted on the conference room wall with Aggreko
lettering on the opposite wall and other graphics mounted
throughout the halls and meeting rooms. The mural was originally
hand sketched and then graphically rendered for production.
The tight
time frame for production and shipping did not hinder Marion
from completing this work of art. |
Brochures
with a Worldwide Message
Marion
just completed a brochure for NACE International – leaders
in corrosion control technology – to promote membership
in the organization. The brochure required
a multi-step process including the design of an illustration
featuring metal letters resting on top of a pool of water. Design
mockups were created for the basic concept which were then
electronically produced with stock photography. The
final size of the brochure was 9" x 12" with a 4” pocket. |
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If you would
like more information on any
of the above mentioned services, please
feel free to contact me directly.
Regards
 Chris
Pascoe
SEO - SEM
Internet Marketing Specialist
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas
713 623 6444
chris@marion.com
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