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1. Post
items on Google Base
2. Create personalized
stamps
3. Set up a
direct mail campaign
4. Increase
online advertising
5. Take advantage
of LookSmart’s vertical websites
6. Design
a new marketing piece
7. Create
a new logo or spruce up the original
8. Revamp
your company website
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 New
Advertising Options Launched
by Google Base
Google recently launched the beta version of Google Base,
Google’s own classifieds.
Google Base will create an enormous challenge to traditional
classified advertising publishers who use the pay-to-advertise model.
Since all Google Base ads are free, the value of the contextual ads
around it will soar. It is also expected that the price pressure on
traditional classified advertising publishers will intensify.
Users go to base.google.com to upload single or bulk
items based on pre-selected categories similar to newspaper classified
sites such as Jobs, Vehicles, and Wanted Ads. Other categories include
News and Articles, Course Schedules, People Profiles, and Recipes or
you can create your own category. Visit
Google Base now.
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Watch for Advertising
Opportunities with Personalized Stamps
 Personalized
stamps are a creative alternative from the traditional
flag or holiday design. Putting your face on a stamp
adds a personal touch to business letters, especially
if you are a small business owner. Although advertising
is currently not allowed, business owners well-known
by their customers can use this as an indirect advertising
tool.
 The
current advertising restriction states, “USPS rules for
customized postage forbid the use of ‘advertising.’ This
rule may be relaxed in the future.” “Relaxed” is
the key term. Personalized stamps are relatively new and as their
popularity increases, restrictions may be lifted. Be on the lookout
for the opportunity to put your name or logo on personalized
stamps when mailing marketing materials.
Available vendors include:
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Postal
Rate Increase Stays within Expectations
The U.S. Postal
Service’s independent Postal Rate Commission approved a
5.4% across-the-board rate increase this month. This increase
will take effect in early 2006 and will apply to regular-rate
periodicals. The decision was supported by major mailers and
associations including American Business Media, the Magazine
Publishers of America, and the Direct Marketing Association.
Although rate
hikes are not favorable, the increase was in line with expectations.
As with any rate increase, publishers try to offset the increase
by cutting circulation, partnering with other companies and/or
co-mailing. Publishers are already beginning to prepare for additional
rate increases in 2007.
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| Online ad spending
was up approximately 10% in the third quarter over the second
quarter, according to a study by Deutsche Bank in conjunction
with MediaPost. The study of 87 media executives found that 60%
said their clients would likely put more money into Web advertising
in the fourth quarter than in the third, and 36% predicted an
increase of more than 10% in the fourth quarter. 
Source B2B |
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 Champion
Technologies Advisor Newsletter
Marion
has recently produced a newsletter for Champion Technologies
in both English and Russian. Champion
distributed the newsletters among oil and gas companies based
around the world at the 2005 Sakhalin Island Conference in London.
The
newsletter
explains Champion’s role in the development of business
relationships on Sakhalin Island and their expertise in supply
chain management for remote locations.
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 LOGO of
the Month
Dr. Dean Smith
specializes in Orthopaedic Hand and Upper Extremity Surgery.
He has designed a personal approach to medicine and patient care
which involves building an effective patient-doctor relationship.
His logo was designed to reflect the natural, free flowing movements
of the body.
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E•Quest’s Enhanced
Website
Promotes Independent Retirement Living
Characteristics
of the new website:
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New
layout for all community locations helps website visitors
make informative decisions |
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Easily
accessible contact forms on each community page add convenience
to informational inquiries |
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Simple,
flat navigation organizes every page to be one click away
from the Home page |
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Pictures
of residents enjoying numerous activities depict the famous
Love, Fun and WOW!™ theme |
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Smiling
faces show the inviting nature of the communities |
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If you
would like more information on any
of the above mentioned services, please
feel free to contact me directly.
Regards
Chris Pascoe
SEO - SEM - Internet Marketing Specialist
The Marion Group
2900 Weslayan, Suite 610
Houston, Texas
713 623 6444
chris@marion.com
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